Thanksgiving is around the corner, and you know what that means: It's time for Black Friday! It's also time to implement a competitive Black Friday marketing strategy to cash in on the uptick in consumer spending that heralds the holiday season. Black Friday. The kickoff to the most wonderful time of the year—rabid consumers lining up outside retail outlets where  adults come to blows over the last discounted toaster and pilfer items from each other’s carts. What are you doing to ensure that your products are a sought-after part of that fray?  Whether you’re an online distributor or brick-and-mortar [...]

“Things to do near me” “Restaurants near me” “Hotels near me” Have you ever ranked for a “near me” search? This is better known as local SEO. When people search for a product or service that they need, Google’s algorithm sorts information based on nearby businesses that match those keywords. Ranking your business for searches in your nearby area can drive local revenue towards your company and allow you to reach a broader audience. There are some businesses that don’t need to rank as highly for “near me” searches. These include exclusive online retailers or other companies that aren’t tied [...]

Where do we stand as digital marketers when it comes to CBD?  A good starting point is to understand what the product is and its potential impact on the global economy. CBD stands for cannabidiol, and it is produced from the part of the cannabis plant. Cannabidiol (CBD) is a naturally occurring cannabinoid constituent of cannabis that is typically used for medicinal purposes. The production and distribution of hemp derived CBD products are perfectly legal in the United States. Cannabidiol is particularly useful for the treatment of Epilepsy, Alzheimer's disease, Schizophrenia, Arthritis, Parkinson's, Anxiety, Depression, and other maladies. The CBD [...]

Billions of local search queries happen every single month. These are searches such as "Cuban Restaurant Miami", "Dentist San Fransisco", and "Marketing Companies Dallas". If you follow your online search engine positioning closely, you will notice that Google has filled the first 5-7 positions on page 1 with a map listing so that users can see the physical locations of suggested companies. This also works for "near me" searches without needing to list your specific town, city, or state. For example, "SEO companies near me" or "plumbers near me". These coveted rankings happen because of a feature called Google Places. It is [...]

Website speed is a measurement of how fast the pages load on your website or e-commerce site. A slow-moving website is actually a common problem among businesses, but many are unsure how to solve this problem, especially is they are afraid of “messing up” already existing features or the SEO that is already implemented. However, this is counterintuitive. This is because if a website takes too long to load, your key customers may lose interest and find the same products or services elsewhere. Slow sites may seriously hurt your conversion rates. More than that, did you know that search engines [...]

Many businesses have heard of backlinking already. But for many reasons, backlinks have had a poor reputation in the past. Perhaps this is because you haven’t actually “seen” the results you wanted from previous backlinking efforts, or because you’ve purchased some cheap links on publishing websites that seemed a bit sketchy. Either way, there’s a wrong way to do backlinking (and this actively hurts your website), and there’s a right way to do it (which helps increase your ranking with Google). SEO Brand knows that quality backlinking along with your normally scheduled SEO services has never been more important than it [...]