If you use landing pages and traditional marketing funnels to make the majority of sales, you may not be getting the conversions you want. SEO Brand knows that making the perfect landing page is a long process. It’s really the combination of art and science. There are also certain rules that must be followed. Having well-written headlines, consumer-focused design, and just the right sales language from a marketing guru is just the beginning. The entire funnel leading up to the page must also work seamlessly. For this reason, perhaps you’ve given up on using them altogether. However, the reason why you need landing pages is that they are made specifically for conversion. Since landing pages capture information about your target audience, there is much to learn from the data you collect. Just remember that it’s worth the effort because increased conversions mean more revenue. Below is a short checklist of ways to increase landing page conversions instantly.
SEO Brand’s Checklist for Landing Page Best Practices:
- Call to Action (CTA)
- Target Audience
- Social Proof
- A/B Testing
If a member of your key audience does not know what next step to take after reading a landing page, you have a poor (or non-existent) call to action. Whether they need to enter their email or call a phone number, a compelling CTA should be able to tell someone exactly what tto do.
Even better, the CTA should be placed above the fold, or at the top half of your landing page, where people are able to see it. Don’t wait for them to scroll all the way to the bottom of the page. Make the decision to follow the CTA fast and easy.
Think about the CTA you want your audience to take. For example, let’s say you want them to sign up for your monthly newsletter. Your landing page needs to be built around that one, specific purpose. Giving your audience too many choices (sign up for our newsletter! Buy this product! Give our sales team a call!) means that your message is not clear. Instead, every word on your landing page must be driven towards one focus only.
The same concept can be applied to the design of your landing page. If there are elements of the design that point to too many things, your audience will not know where to look. Instead, take out the navigation bar at the top of your landing page. Conversion-focused landing pages are all about simplicity.
3) Social Proof
Did you know that more than 60% of online shoppers look at reviews before making a purchase? Even more people will say that they are more likely to buy something online if it was first recommended by a close friend or family member. Social proof is a way to show that your company has that same credibility.
To practice social proof, include a couple of previous customer testimonials and reviews to show that your brand is known and used by others. It shows your relevance in the industry and allows consumers to connect with your brand on a personal level. Remember, if you use social proof on a landing page, use a moderate amount of text that doesn’t take too much space and is easy to read.
4) A/B Test
Last but not least – does your landing page work? This is, unfortunately, often forgotten as the final stage of landing page development. Before any landing page goes live, make sure that you have an internal team test it by entering their information from a few different platforms. Landing pages must work on a mobile phone, laptop, and desktop before it is released.
For example, if your original landing page goal was to get more newsletter sign-ups, your team of testers should have been able to sign up successfully and receive their first email. If the landing page does not work the way that you want, bring it back to your IT team or developer, who should be able to resolve any issues.
Finally Increase Conversions
As a digital marketing and SEO company, SEO Brand knows the importance of landing pages inside of a marketing funnel. As an indispensable part of your business, you want to make sure you are making the most out of a user’s experience, from the moment they land on your page right up to the moment of purchase – and beyond. Contact our team for more info on how to make your landing pages stand out.