When people need to book a restaurant, they tend to look at online reviews to understand the quality of the food and service delivery. They can check the restaurant’s Facebook Page to see if there are any specials or photos of the food. They click on their Yelp app to read testimonials from past customers. Before booking a hotel, buying a car, ordering a new television or computer, customers are well-versed in researching a product well before they buy it. Put simply, online reviews directly drive sales. Reviews and testimonials convince people to buy services and products by removing uncertainty [...]

If businesses want to be taken seriously, it cannot ignore the importance of online reputation. Before the internet, businesses built their reputation slowly and through word of mouth. Today, a business reputation can be built quickly. However, just as easily a business reputation can be built, it can be tarnished in a matter of seconds. Thanks to the digital age, customers can share their thoughts and their version of their experiences with your brand with a few clicks. The internet can be a godsend for companies that want to grow quickly, but can be a headache if customers leave negative [...]

You can spend years building up a good online reputation only to have it ruined within a few hours. Bad press spreads fast, and even if you are not a high-profile company, it is entirely possible to lose sales over a few bad reviews. The point is, when the public finds a reason to not trust a company, they find what they need elsewhere. Whether you are building a personal brand or a corporate one, here are a few tips to building your online reputation. […]