Discover How To Increase Conversion Rate Through Optimized Landing Pages

Here’s how to increase the conversion rate: optimize your landing page, find relevant keywords, load the page with interesting content features, and give the user exactly what was promised in the ad text. All of these factors will add up to a single equation that Google ads calculates: quality score. Maybe, you’ve already heard of it? Essentially, the quality score is an algorithm that considers all those factors mentioned above and spits out a numbered score that is used to determine things like Ad rank and your cost-per-click (CPC). In other words, it’s extremely crucial in boosting that conversion [...]

Landing Page Best Practices (That Actually Work): Our Checklist!

If you use landing pages and traditional marketing funnels to make the majority of sales, you may not be getting the conversions you want. SEO Brand knows that making the perfect landing page is a long process. It’s really the combination of art and science. There are also certain rules that must be followed. Having well-written headlines, consumer-focused design, and just the right sales language from a marketing guru is just the beginning. The entire funnel leading up to the page must also work seamlessly. For this reason, perhaps you’ve given up on using them altogether. [...]

2020-05-21T14:41:27+00:00By |Conversion Rate Optimization, SEO Tips|Comments Off on Landing Page Best Practices (That Actually Work): Our Checklist!

Tips for Better User Experience and Site Design

User experience and site design is a tricky thing. Not because the process is inherently complicated, but because you have to put yourself in another person’s assumed non-techie shoes from a user’s perspective. Seamlessly integrating the two together can seem difficult. It’s a combination of solid visuals and successful website pages that not only work, but make sense to your target market. Luckily for you, SEO Brand’s got some tips for creating a better user experience and site design for your e-commerce site. […]

2022-01-31T11:46:13+00:00By |Conversion Rate Optimization, Design, User Interface|Comments Off on Tips for Better User Experience and Site Design

5 Signs it’s Time for a Website Redesign

With digital trends evolving at a steady pace, it’s hard to know when your business needs a website redesign, or when your website needs a much-needed update. When it comes to something as subjective as design, there may even be disagreements among your team about what looks good or feels right. So how are you supposed to know when it’s time for a website redesign? […]

2018-09-27T21:58:47+00:00By |Conversion Rate Optimization, Design, Older Posts|Comments Off on 5 Signs it’s Time for a Website Redesign

Placing IM Chat Widgets on Your Website

If you have not heard about this useful tool before, IM (Instant Messaging) chat widgets are installed in websites that want to offer a better customer service appeal to clients. While sending an email can be just as convenient, being able to chat directly with a salesperson can give you an edge over your competition. SEO Brand will outline a few other ways you can use IM chat widgets to increase sales on your website. […]

2018-09-27T21:29:14+00:00By |Conversion Rate Optimization, Design, SEO Tips|Comments Off on Placing IM Chat Widgets on Your Website