Amazon PPC Management

Amazon PPC management could be what your business is missing. Amazon is the largest online eCommerce platform, with billions of visitors each month. With professional Amazon PPC services from SEO Brand, you can quickly boost your product sales and dominate your niche by getting your listings at the top of Amazon marketplace search results.

SEO Brand is the data-driven Amazon PPC agency you are looking for. Our experts can help you become an Amazon seller, optimize your Amazon strategy, and generate more sales of your products on Amazon’s marketplace – all while increasing your profit margins and keeping your brand relevant to its core audience.

web SEO companies
Amazon PPC Services

Why Work with an Amazon PPC Agency?

A smart Amazon PPC strategy can get your products to the top of the Amazon search results for your targeted keywords. To make it happen, though, you need to make sure that you’re bidding on the right keywords and bidding the right amount, and that’s where our Amazon PPC optimization service can make all of the difference.

With optimized Amazon PPC, you’ll bid on keywords on which you want your product pages to rank and then shoppers will click on your ads and visit your product page. The result is more sales and increased revenue with optimized spending on Amazon Ads.

All you need to make it happen is an expert Amazon PPC agency that can set up your campaigns, optimize bid prices and product pages, and deliver the best returns on your investment.

Amazon PPC Agency
Amazon Pay Per Click Account Management

Benefits of Amazon PPC Services

It pays to invest in Amazon advertising. Here’s why:

  • It offers a reasonable cost per click.
  • You can reach your customers when they are already in shopping mode, since all searches on Amazon have inherent commercial intent.
  • Amazon sponsored ads are strategically located at positions that offer maximum visibility for your products.
  • The Amazon PPC management process lets your products appear for searches related to products similar to yours, offering you an additional opportunity to improve product visibility and generate more sales.
  • You can promote your newly launched products at the top of the search results.
  • An Amazon sponsored ad strategy can boost your brand visibility and help make you a market leader in your niche.
Amazon PPC Consultants

Amazon PPC Consultants That’ll Take
Your Amazon Ads to the Next Level

As Amazon PPC management experts, we help your brand get listed at the top of Amazon search results by creating different types of ad campaigns based on your exact business needs. Here’s a quick look at what we can do for you with our Amazon PPC service.

Keyword Research

Elevate your Amazon PPC campaigns with our innovative approach to keyword research. We go beyond the basics, identifying bespoke keywords that resonate with your products and captivate your target audience. Through a blend of advanced methods and specialized tools, we uncover not just keywords but strategic gems that drive high-converting traffic to your listings, ushering in a surge in sales and an optimized ROI.

Optimization Techniques and Continuous Improvement

Beyond routine tasks (keyword selection, audience targeting, ad creation, etc), we continuously evaluate ad performance, orchestrating bid adjustments for keywords that demand attention. We identify negative keywords to filter out unwanted traffic and ensure a refined audience. Data analysis is the driving force helping us make decisions for each campaign we manage.

Bidding Strategy

We delve into your ad performance data to fine-tune bid amounts for top-performing keywords. Additionally, we strategically decrease bids for keywords that need reassessment. This methodical strategy achieves a harmonious balance, increasing your sales while prudently managing expenses. Count on our team to navigate the nuanced relationship between keywords and bids for a more efficient and cost-effective Amazon PPC campaign.

Supercharge Your Amazon PPC Campaigns

Avoid wasting your time trying to determine the best bids on your ads. Our skilled Amazon PPC consultants can take care of all your Amazon PPC management needs.

We undertake the following activities to generate the best results:

  • Existing PPC campaigns are audited for optimization opportunities.
  • The right keywords are found that can bring in more sales.
  • We optimize the product pages in relation to the Amazon A9 algorithm that ranks product listings based on relevance and popularity.
  • We set up your Amazon PPC campaign after carefully considering all the KPIs and business goals.
  • We use smart bidding strategies so that you are charged less but generate more sales.
  • We help improve the CTR and Conversion rate of your ads.
  • A/B testing is carried out to find the best version of your Amazon ad.
  • We continuously work towards decreasing the Cost Per Click (CPC) to improve the overall Return on Investment (ROI).

Types of Amazon PPC Ads

Amazon Sponsored Product Ads

A sponsored product Amazon ad appears at the top of the Amazon search results and product details page, where they’re more likely to attract potential customers. And because they’re PPC (pay-per-click) ads, you’ll only pay when customers actually click through to your product page. To make sure you get your money’s worth, we’ll track your performance data carefully to ensure you only invest in keywords that maximize your ROI, then automate your campaigns so you never miss out on a profit-driving opportunity.

Amazon Sponsored Brand Ads

Sponsored brand ads appear above, below, and to the left of search results. This type of ad highlights your brand and up to three product descriptions and images. This is the best way to boost brand awareness on Amazon, and an essential part of an effective Amazon PPC management strategy. We’ll help you optimize your use of this feature and get your ad in front of the right audience. Our team will also time your ads correctly so that you can take full advantage of this placement and the buzz that it can attract.

Sponsored Display Ads

Sponsored display ads can appear anywhere on Amazon and its partner websites. This feature uses machine learning to engage audiences whose shopping interests match with your promoted product or retarget audiences who’ve engaged with you previously. You can also use it to target specific products that are similar to your advertised item. Our Amazon PPC services will ensure you produce and place your ads in a way that makes sense for sustainable brand growth, all while working within a predetermined – and expertly optimized – budget.

Video Ads

Video ads enable you to showcase your product or share your brand message with your target audience, and you can run video ads on Amazon even if you don’t sell your products on their marketplace. Work with your SEO Brand Amazon PPC management service team to select your core audience for video ads and create content that converts. We’ll help you connect the dots between your videos and sales and make sure you’re not wasting money on dead-end efforts.

Amazon PPC services to lower
your ACoS

Amazon PPC Management Seo Brand

ACoS stands for Advertising cost of sales, and it is one of the most crucial elements in Amazon PPC advertising.

Our specialized Amazon pay per click account management team helps you experience high ROI and low ACos. Here are the steps we undertake to help you boost your e-commerce business on Amazon:

  • Add negative keywords to eliminate terms that are driving clicks but not converting sales. We find the phrases under your Search Terms report.
  • Move the high-converting keywords into specific campaigns as an exact match keyword.
  • Reduce bids on keywords that are not performing well.
  • Write well-optimized product titles to filter out people who shouldn’t be clicking on your ad.
  • Optimize your product description and bullet points to increase the likelihood of conversion, thereby reducing your ACoS.
  • Use high-quality images and videos (if possible) to show how great your products are to increase the chances of a sale.
  • Leverage Amazon A+ content to better convey the value of the product to increase the conversion rate.
  • Get more Amazon reviews. The more reviews your products have, the higher you show up in search results, thereby increasing the chances of conversion.
  • Monitor and adjust keyword bids manually to meet the target ACoS.
Amazon PPC Services Seo Brand

Amazon SEO is not enough! Hire a Top-Rated Amazon PPC Agency

If you have already opted for Amazon SEO services and think that it is worth your business, then you need to reconsider your decision carefully.

Amazon SEO is just not enough because you might be missing your sales on newly launched products.
A new product takes some time to organically rank in the Amazon search results because the A9 algorithm (the Amazon product ranking algorithm) considers factors like customer reviews and product conversion rate for ranking it at the top of the search results.

Opting for sponsored PPC ads can quickly increase the sales of your target product, which in turn can improve the organic ranking factors for your product.

Our Amazon PPC agency will help you target the most relevant shoppers with controlled ad spend that delivers the maximum ROI.

Amazon PPC FAQs

Amazon PPC enables you to reach shoppers as they search for the products that you sell. Amazon PPC helps you boost the visibility of your products, thereby increasing the chances of getting more sales.

Typically, Amazon PPC management fees range between $750 to $7000 per month; however, each Amazon PPC agency employs its own approach to calculating fees as a percentage of your overall ad expenditure. Make sure to ask prospective agencies for a quote or proposal. Then, evaluate their skills and pricing to identify the best alignment with your company goals and budget.

Yes. Your products (that you want to promote) must be eligible for the Buy Box. Amazon considers various factors before awarding the Buy Box to your product listings, such as price, FBA/prime shipping facility, product availability, and your past performance.

Your ads will appear in various places across the Amazon website and mobile app, including the search results page, individual product pages, and the right sidebar under the “add to cart” button.

Amazon PPC follows a cost-per-click, auction-based pricing model. You get to decide the maximum amount that you are willing to pay each time a user clicks on your ad and views the product details page.

Amazon ads work on prepaid services. You need to recharge your ad wallet in advance, and your advertising spend will be auto-debited from your ad credits.

Yes, you can set a daily budget for each campaign for your ads. The amount you decide is the average daily amount that you’re willing to spend in a month. For instance, if you set your daily budget at $10, you may receive up to $300 worth of clicks in a month of 30 days. At the end of the month, the average daily value of your ad spend won’t exceed your desired everyday spend.

To create ads, you select the products you want to promote from your existing listings. You have to enter the keywords you want your ad to trigger for and set your cost-per-click bid. You’ll then have to organize your ads into campaigns using Campaign Manager under the Advertising tab in Seller Central.

Get a FREE Proposal from SEO Brand

Partner with the best Amazon PPC management agency and dominate your niche in Amazon. We are a result-driven digital marketing agency that will help you minimize your cost per acquisition and improve your overall ROI. Contact us today for a quote and start getting more out of Amazon advertising.