Lead generation is the strategy digital marketers use to turn strangers to your brand into customers. The internet has made this both easier and more difficult, with more ways than ever to reach and convert potential new customers, but also significantly more competition vying for the same type of attention.
Lead generation is a critical component of any successful business. It requires luring and converting prospective customers into potential leads by sparking their interest in the goods or services offered. Without qualified leads, no sales can be made, which means revenue isn’t generated either. So, ultimately, the process of generating leads plays an important role in company growth and sustenance.