How to Use Visual Content for Social Media

The Internet is saturated with all types of content and on various topics. Whether you are looking for information on how to run your business or how to make homemade fireworks, you are likely going to do a quick Google search or even ask your pal, Siri. The Internet has led to information overload. Businesses of all shapes, sizes, and scopes have caught on to users’ search behaviors, and have created various types of content to help increase brand awareness, boost engagement levels on social media, and even increase sales. However, although businesses and brands are getting pretty good at creating [...]

By |2018-11-06T20:17:13+00:00May 24th, 2017|Social Media|Comments Off on How to Use Visual Content for Social Media

5 Reasons Why Instagram Performs Over Snapchat

Although Snapchat was a pioneer in the formatting of photos and short videos which disappear after a few seconds, Instagram Stories is currently beating them today. Instagram Stories has only been on the market for eight months, and it already has more users than Snapchat. There are 200 million daily active users on Instagram Stories vs 160 million Snapchat users active in this social network every day. The firm Delmondo conducted a study from July 2016 through November 2016 stating that Snapchat lost 40% of unique viewers during that period. This increase is attributed to the release of Instagram Stories. [...]

By |2018-11-06T20:17:33+00:00May 15th, 2017|Social Media|Comments Off on 5 Reasons Why Instagram Performs Over Snapchat

7 Best Practices for Managing Your Facebook Business Page

For many businesses, social media is a big mystery. Many businesses cannot see the value in it and so they throw it to the side. That is a mistake. Millions of potentials customers use social media every day to connect with family, friends, and business. A business that fails to include social media in their marketing plans is missing out on a huge opportunity to connect with their customers and secure new ones. For businesses that want to begin adding social media to their marketing plans might wonder how to use social media to benefit their business best. To start, [...]

By |2016-11-17T16:42:19+00:00November 17th, 2016|Social Media|Comments Off on 7 Best Practices for Managing Your Facebook Business Page

Finding Profit Through Facebook Advertising

Social media connects your business with the world. It does this in a variety of ways. From simple concepts such as likes, comments, and shares, to more complex features like reviews and calls-to-action, Facebook is truly necessary for brands who want to engage with their audience. You may have considered the idea of Facebook advertising in the past, but you’d be surprised at how many times companies place ads without much thought behind them. Perhaps you’ve “boosted” your current posts for $5 or $10 and have seen little to no results. Or you have run real ads before, but did [...]

By |2018-11-02T08:50:37+00:00January 20th, 2016|PPC Advertising, Social Media|Comments Off on Finding Profit Through Facebook Advertising

The 5 Pillars of Social Media Success

OK, so you may feel social media-ed out. You had to make a Facebook page and a Twitter account. You’ve joined Instagram and LinkedIn. Now you have a YouTube channel. Not only do you have to create these pages, but you have to update them with the correct information and link them back to your website or e-commerce site. And now you have to start conversations on each of these platforms? Businesses that do not have a social media department or in-house expert traditionally build the foundation for these pages but rarely follow through at all. [...]

By |2018-09-27T21:42:55+00:00June 27th, 2013|Social Media|Comments Off on The 5 Pillars of Social Media Success

5 Creative Ways to Use Twitter for Business

Twitter has created a world of short status updates for people to share with their friends and others. Through the successful rise of Facebook Advertising for companies, Twitter now has applications to make the social networking site more friendly on a commercial level. Twitter for business seems to have been a little slower to tailor their site towards money making endeavors. However, they have found their footing in offering companies the opportunity to get creative while encouraging sales. […]

By |2018-09-27T21:58:19+00:00July 8th, 2011|Older Posts, Social Media|Comments Off on 5 Creative Ways to Use Twitter for Business