The Internet is saturated with all types of content and on various topics. Whether you are looking for information on how to run your business or how to make homemade fireworks, you are likely going to do a quick Google search or even ask your pal, Siri. The Internet has led to information overload. Businesses of all shapes, sizes, and scopes have caught on to users’ search behaviors, and have created various types of content to help increase brand awareness, boost engagement levels on social media, and even increase sales. However, although businesses and brands are getting pretty good at creating [...]

Although Snapchat was a pioneer in the formatting of photos and short videos which disappear after a few seconds, Instagram Stories is currently beating them today. Instagram Stories has only been on the market for eight months, and it already has more users than Snapchat. There are 200 million daily active users on Instagram Stories vs 160 million Snapchat users active in this social network every day. The firm Delmondo conducted a study from July 2016 through November 2016 stating that Snapchat lost 40% of unique viewers during that period. This increase is attributed to the release of Instagram Stories. [...]

For many businesses, social media is a big mystery. Many businesses cannot see the value in it and so they throw it to the side. That is a mistake. Millions of potentials customers use social media every day to connect with family, friends, and business. A business that fails to include social media in their marketing plans is missing out on a huge opportunity to connect with their customers and secure new ones. For businesses that want to begin adding social media to their marketing plans might wonder how to use social media to benefit their business best. To start, [...]

OK, so you may feel social media-ed out. You had to make a Facebook page and a Twitter account. You’ve joined Instagram and LinkedIn. Now you have a YouTube channel. Not only do you have to create these pages, but you have to update them with the correct information and link them back to your website or e-commerce site. And now you have to start conversations on each of these platforms? Businesses that do not have a social media department or in-house expert traditionally build the foundation for these pages but rarely follow through at all. [...]

Twitter has created a world of short status updates for people to share with their friends and others. Through the successful rise of Facebook Advertising for companies, Twitter now has applications to make the social networking site more friendly on a commercial level. Twitter for business seems to have been a little slower to tailor their site towards money making endeavors. However, they have found their footing in offering companies the opportunity to get creative while encouraging sales. […]