On-page SEO is the practice of optimizing individual web pages, in addition to other forms of content, in order to rank for your chosen keywords and increase organic traffic.
To do so, we map out specific URLs that are most important to you, and those that could benefit most from an SEO push. Additional tactics for on-page include the use of meta titles, meta descriptions, alt tags, heading tags, and title tags.
For example, meta descriptions are noted on Google’s SERPs (Search Engine Results Pages). These describe to users (and to Google) what each webpage is about. This is why we optimize metadata with keywords from that page’s strategy. Each description should also be clear and contain a call to action.
Once completed, on-page efforts remain ongoing. Meaning, we’ll re-evaluate your on-page SEO each month, monitor fluctuations in traffic and rankings, and resolve any issues found during our recurring audits.