As a part of our competitor research services, we’ll analyze every aspect of your competitors’ websites in order to learn what works for them and what doesn’t so we can implement the correct strategy on your own site. And because it’s just as important to know what your competition is doing wrong on their website as it is to know what they’re doing right, our online competitive analysis service digs deep into your competitors’ web-focused business and marketing strategies to identify mistakes and learn from them so we can do better.
Despite how crucial it is in digital marketing, competitor analysis often gets overlooked by businesses. But a thorough competitor strategy should absolutely be an important part of your company’s marketing plan. It will help you better define what makes your brand, product, and/or service unique, which will, in turn, help you figure out exactly where your edge is and how to capitalize on it.