Producing and selling a high-quality product is only half the battle when it comes to succeeding on Amazon. Our targeted, SEO-focused Amazon services will assist you in making the most out of your Amazon presence and getting more consumers on your product pages.
Amazon Ranking Factors
Most Amazon searches start with a search, meaning that consumers aren’t just browsing the Amazon homepage looking for something to spend money on, but rather hunting down specific products that offer specific solutions. As such, Amazon’s search ranking factors are designed to predict which items will sell the most, in turn making Amazon the most money. Here are some of the factors they look at:
When ranking your product page, Amazon’s search engine takes into account both your actual conversion rate and your predicted conversion rate, with how often traffic on your page converts into a sale serving as one of the most important factors. While this isn’t something you have direct control over, optimizing SEO practices on your page is crucial for converting traffic and helping Amazon build trust in your product’s ability to sell.
As you would expect, a product’s conversion rate is strongly connected to its price. Amazon wants consumers to consider their site the go-to spot for well-priced e-commerce, so you need to consider how the price of your product compares to similar products from direct competitors on and off the site.
Images are proven to help conversion rates. In addition to making sure your product page has images, you also want to optimize your images based on Amazon’s guidelines. An un-optimized image, such as one that is too small or doesn’t allow for zooming, can significantly harm your trustworthiness in Amazon search and result in less traffic and fewer sales.
Just like a blog post, an Amazon product page has a number of key variables that need to be SEO-optimized, including the header, product description, and search terms. Also, just like a blog, keyword research and competitive analysis are necessary for optimizing these factors and building your page’s authority, quality, and ranking.
Improve Your Sales With An Amazon SEO Consultant
It’s easy to get overwhelmed when trying to optimize your brand for both ad-based search engines and Amazon. With Amazon store management services from SEO Brand, you get a team of agency pros who can take on all aspects of your SEO strategy and help increase your traffic and sales. Our Amazon services include a comprehensive analysis of your current standing, custom copywriting and design for your page, and regular assessments to assure your product pages are building trust, converting traffic, and ranking high in search.
Succeeding on Amazon starts with succeeding in search. Contact us at 888-736-2571 or send us an email at firstname.lastname@example.org and we’ll get to work improving your page, your ranking, and your sales on Amazon.