A huge part of your business’s social media marketing strategy will be focused on sharing top-tier content. As your social media management agency, we’ll develop an organized content calendar to map out all of our creatives for the month, then send it to you for approval so you never have to wonder what comes next. This will be a mixture of promotional and branded content that is geared to your target audience, with your company’s voice reflected in every post that your assigned copywriter creates.
Post formats vary widely depending on the campaign and what your analytics tell us works with your audience. Examples of the types of posts that you can expect include short articles, original images, inspiring quotes, infographics, product photos, “behind-the-scenes” shots, industry news, tips and advice, company news, testimonials, flash sales, and contests—all of it designed to be shareable and to keep your followers’ attention!