Search Engine Optimization: Meet Your SEO Agency
With all of the resources available for Search Engine Optimization, it can be hard to stay on track and maintain a campaign without getting bogged down and losing track of the big picture. As a leading full service SEO company, our experts create high-level solutions for your business, keep track of your progress through deliverable tasks, and improve your digital marketing performance.
SEO Brand can help bridge the gap between knowing what you need and how to get it.
Businesses that can benefit supremely from search engine optimization include:
- Both eCommerce and lead generation-type businesses
- B2B, B2C, and SaaS companies
- Business owners with newly created websites, as well as those with older websites that could use updating
Reasons to seek SEO agency services
- You have a new website but don’t know how to be found online
- You have a new website but do not know how to appropriately target the right audiences
- You’re a fully functional business but have recently noticed a decline in quality leads, calls, and service requests
- Traffic to your website has been steady decreasing, or has decreased at a quick, rapid pace with no reason as to why or how
Build your online presence with a trusted SEO company
At SEO Brand, we begin with a step called “The Discovery Process.” During this time, you will be assigned a personalized SEO team and dedicated Account Manager that analyzes every aspect of your campaign. We take the time to research and conduct an assessment of where your business is currently standing. Once we understand the known elements of your brand, we turn our attention to your target demographic. Our goal is to discover exactly what your consumers are searching for online. When done correctly, entrepreneurs and small business owners alike should be able to reach out to their ideal audience within their city, county, or even state.
SEO Services and Processes
The first step in any SEO strategy is achieving a competitive edge is to identify your competition and know their strengths and weaknesses. Understanding the competition is crucial, which is why this requires ongoing analysis. Not only can you learn best practices from competitors, but you can also learn to avoid the mistakes they make. Our team will identify what kind of Search Engine Optimization campaigns your competitors produce and how we can improve them.
Companies that do not utilize a digital marketing or Search Engine Optimization company can still find ways to improve their rankings on Google, Bing, and Yahoo for certain keywords, even if the competition seems daunting. The question is, how do you intend to outrank them? SEO Brand monitors competitor sites as part of your strategy and makes sure your business is not missing out on any valuable strategies that would benefit it greatly.
SEO Brand will conduct keyword research based on your needs as a business. The keywords will be broken down into three main types:
- Focus Keyword: the core keyword chosen for each page.
- Primary Keywords: the set of keywords that will appear in most descriptions and within the content.
- Long-tail Keywords: these are the keywords that will only appear within the content of the website.
On-Page SEO Strategy Services
This is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic. According to the keyword strategy and whether for domestic, international, or local SEO, our SEO agency experts will advise which pages of your website need to be updated and ensure that the search engines understand the focus keywords for each page.
We map out all URLs that need to be updated and/ or added to your strategy, including current and recommended meta titles, meta descriptions, alt tags, and h1 tags. Ideally, each page should contain unique title tags and content. Using title tags correctly can help Google rank your website by defining a page’s topic for users and search engines. If a tag is empty or missing, search engines may rank your page lower than they would otherwise.
Meta descriptions can be seen on Google’s SERPs (Search Engine Results Pages). These describe to users what each of your website pages is about. With meta descriptions, it’s important to highlight relevant keywords. Your message should be clear and contain a call to action as well. After implementing on-page SEO, we will analyze keyword performance to determine which pages and keywords need a boost.
Once completed, we’ll re-evaluate your on-page SEO every month and resolve any issues found during audits so that your optimization is always up to date with Google’s latest algorithm changes.
Your local audience is searching for the solutions that your business provides. Will they be able to find you?
We use targeted analytics to optimize your brand’s presence on a local level. With local SEO marketing, you can make sure that nearby consumers can easily find you in their search, connecting you with more of the people who are in need of the product or service that you’re selling.
SEO Brand can help place your website in front of your local audience and get it ranked higher in local search engine results. Local strategic SEO services include competitive analyses, keyword research, web and technical analytics, and local demographic data-all, which can make a huge difference in your ability to connect with the right people.
SEO Content Writing
Businesses need high-quality and original content on their page if they’re going to convert, but it’s expensive to keep a qualified copywriter on staff. As a full-service SEO company and content marketing agency, we offer a better alternative: a combined content marketing strategy and writing team that can provide your business with all of the content it needs to compete.
Our content writing services will help you expand your audience and improve search engine visibility. We’ll also create top-tier content for your business that helps further establish it as an authority in your field. The process starts with SEO keyword research and a thorough content marketing plan, after which we’ll get to work producing deeply researched pieces that your business can use to solidify its reputation and gain more qualified leads.
We work with some of the best content writers in the industry to bring you copy your business can be proud of. Along the way, we’ll check in regularly for consultations and analytics updates, including organic traffic analysis, so that you never have to wonder if your content investment is paying off.
Off-Page SEO Services
This refers to optimization techniques that occur outside of your website and is an important part of the SEO digital marketing strategy as a whole. In this process, our SEO agency will research keywords that are best suited for your services and produce content with these keywords for other websites. This content will have links that direct traffic to your website, resulting in higher conversions.
Done well, off-page SEO serves to increase your website’s authority with search engines while also building more buzz around your brand. The more great content related to your brand off of your page, the more great content that Google-and your audience-will assume is on your page as well. It’s a reciprocal strategy with very real benefits for your business and one that our qualified team of strategists and writers is well-suited to deliver.
Targeted link building strategies help increase page authority and drive more organic traffic to your website. Link building is also integral to your search engine ranking, with high-quality inbound links serving to boost your digital presence and get you closer to that top spot.
One of the most well-known off-page SEO techniques is building links through brand partnerships. In this process, we identify companion websites that can enhance your campaign and then build relationships with them on your behalf.
- Niche-specific blogs and content curators
- Relevant news websites
- Trade publications
- Forums and online communities
- Professional associations
Depending on the requests from certain publishers, we customize links for each client based on their industry. Once these high-quality links have been secured, we ensure that links are indexed and registered by search engines. Additionally, we will monitor the performance of the page in terms of keyword rankings so that we know our efforts are always well placed.
Full Technical Audit
As one of the leading web SEO companies in the United States, our SEO agency specialists are available to fix all technical aspects of your website to be compliant with all major search engines. Audits are set up via internal programs and third-party platforms that enforce the crawling process. By enacting such processes, SEO Brand will list issues that need to be addressed, such as duplicate content, crawl errors, 404 errors, sitemap issues, and more.
Specific issues that we can also identify with a comprehensive technical audit include:
- Slow loading speeds
- Mobile Accessibility
- ADA compliance
- Poor website structure
- Dead links
- Insufficient metadata
These and other issues can have a serious impact on your site’s performance. They can also cost you prospects and profit, making it all the more essential that you know exactly where the problems are.
An audit can tell us what’s working and what’s not on the backend of your site. From there, we can implement technical improvements and upgrades as needed to provide visitors with a seamless user experience.
We’ll navigate the complexities of technical SEO so that you don’t have to. In addition to identifying core issues with a technical audit, our team will also help optimize your site’s images and metadata, as well as perform a complete competitor analysis to benchmark your site’s technical performance against others in your industry. The result is a better performing site without any of the technical obstacles that can lead to high bounce rates and low conversions.
SEO Reports and Bi-Weekly Consultations
SEO Brand implements campaigns in a way that is least susceptible to ranking fluctuations. This is because our strategies are consistent with the best practices established by Google, Bing, and Yahoo. Our SEO digital marketing agency has developed a foundation for Search Engine Optimization so that your brand can generate a consistent and cost-efficient flow of qualified organic traffic to your website.
We will set up tracking programs on all platforms and analyze results based on client business goals, and monitor such data against the current strategy. Using search engine-based tools, SEO Brand will generate easy-to-follow data reports that will help demonstrate your growth over time by way of keyword rankings and Google Analytics organic traffic and audience data. More than that, you will meet with your personal SEO team and Account Manager at a frequency of your choosing in order to ensure that you are updated on the progress of your campaigns.
As an SEO agency, we also remain client-focused. This means that we prioritize transparency and make it so all teams remain reachable during business hours. Bi-weekly calls are preferred, and after choosing days and times that accommodate all parties, we partake in recurring calls that involve reviewing current and upcoming SEO strategy, as well as all current data.
Your Personalized SEO Digital Marketing Agency
From selecting the right keywords to rank your business at the top to developing call-to-actions that will convert leads, SEO Brand is a full-service organic SEO services company that works with eCommerce and lead generation businesses. Our all-inclusive approach to SEO ensures that you get the best work possible and guarantees that you capture the highest amount of targeted visitors and quality leads.
As a premier SEO agency, we strive to give you the personalized attention you need. Discover the difference we have made with both national and international brands, and when you are ready to ensure that your business receives the largest amount of potential traffic, contact us at 1-800-262-5023 or send us an email at email@example.com.