Link Building Archives

Tips to Instantly Improve Off-Page SEO

If you haven’t heard the term before, off-page SEO refers to strategies you can use to increase your own rankings away from your actual website. This is opposed to on-page SEO, which utilizes optimization techniques on your site. This includes adding keywords to landing pages, writing alt tags for images, and including H1 headings that reflect your content. Some off-page SEO is outside of our control, but there are steps you can take to build a foundation that works for you. Consider that these tasks, while time-consuming, can do a lot to raise your standing with Google. Below we will [...]

3 Steps to Get More High Quality Backlinks

Search Engine Optimization (SEO) is one of the most important components of an effective and comprehensive online marketing strategy. High-quality backlinks are a vital part of off-page SEO, and they have the power to drive your website and improve search engine visibility. Unfortunately, the practice of backlinking has had a poor reputation in the past. This is due to the fact that if you are linking to a “spammy” website, Google will actually penalize you and drop your rankings. This includes publisher sites that will accept articles of any length or any topic, just as long as you pay them to publish [...]