The Internet is saturated with all types of content and on various topics. Whether you are looking for information on how to run your business or how to make homemade fireworks, you are likely going to do a quick Google search or even ask your pal, Siri.
The Internet has led to information overload. Businesses of all shapes, sizes, and scopes have caught on to users’ search behaviors, and have created various types of content to help increase brand awareness, boost engagement levels on social media, and even increase sales. However, although businesses and brands are getting pretty good at creating content, less than 10 percent of marketers know how to implement content marketing, especially since content marketing has shifted over the years. The blog was once a prime resource for content a decade ago, but is now considered somewhat primitive. Today, video is winning the content marketing race. In fact, did you know that video accounts for more than 70 percent of all Internet searches today? According to an article published by Forbes, more video content is uploaded to the Internet in a single month than network television has produced in three decades.
All in all, visual content is in. So, for businesses, brands, and marketers who might be stuck trying to figure out what and how to create content, read on to learn more about some of the types of high performing visual content, and why they work.