How to Use Visual Content for Social Media

    The Internet is saturated with all types of content and on various topics. Whether you are looking for information on how to run your business or how to make homemade fireworks, you are likely going to do a quick Google search or even ask your pal, Siri.

    The Internet has led to information overload. Businesses of all shapes, sizes, and scopes have caught on to users’ search behaviors, and have created various types of content to help increase brand awareness, boost engagement levels on social media, and even increase sales. However, although businesses and brands are getting pretty good at creating content, less than 10 percent of marketers know how to implement content marketing, especially since content marketing has shifted over the years. The blog was once a prime resource for content a decade ago, but is now considered somewhat primitive. Today, video is winning the content marketing race. In fact, did you know that video accounts for more than 70 percent of all Internet searches today? According to an article published by Forbes, more video content is uploaded to the Internet in a single month than network television has produced in three decades.

    All in all, visual content is in. So, for businesses, brands, and marketers who might be stuck trying to figure out what and how to create content, read on to learn more about some of the types of high performing visual content, and why they work.

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    5 Reasons Why Instagram Performs Over Snapchat

    Although Snapchat was a pioneer in the formatting of photos and short videos which disappear after a few seconds, Instagram Stories is currently beating them today.

    Instagram Stories has only been on the market for eight months, and it already has more users than Snapchat. There are 200 million daily active users on Instagram Stories vs 160 million Snapchat users active in this social network every day.

    The firm Delmondo conducted a study from July 2016 through November 2016 stating that Snapchat lost 40% of unique viewers during that period. This increase is attributed to the release of Instagram Stories. We at Seo Brand believe that this migration is due to the following reasons.



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    YouTube Video Optimization Tips

    Admit it – we’ve all gotten distracted by YouTube when we’re supposed to be doing something else. If you’ve been caught watching cute animal videos at work, don’t worry! You’re one of the 800 million viewers that use YouTube on a monthly basis.

    YouTube is a rich source of videos, whether you want to be entertained or educated. Between 60-100 hours of video are uploaded to YouTube every minute, which makes for a lot of browsing. YouTube is an incredibly helpful platform to boost your company’s online presence.

    Getting your video noticed in the midst of the millions of others can seem like a great challenge. Fortunately, there are ways of boosting your videos with search engine optimization (SEO).

    YouTube Video Optimization Tips


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    How to Rank for “Near Me” Searches

    “Things to do near me”
    “Restaurants near me”
    “Hotels near me”

    Have you ever ranked for a “near me” search?

    This is better known as local SEO. When people search for a product or service that they need, Google’s algorithm sorts information based on nearby businesses that match those keywords. Ranking your business for searches in your nearby area can drive local revenue towards your company and allow you to reach a broader audience.

    There are some businesses that don’t need to rank as highly for “near me” searches. These include exclusive online retailers or other companies that aren’t tied to a specific location in order to provide goods and services. However, if you are a brick and mortar business, impacting your local area is incredibly important. You want the people around you to know you exist.

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    Using Google My Business Pages For Local SEO

    Billions of local search queries happen every single month.

    These are searches such as “Cuban Restaurant Miami”, “Dentist San Fransisco”, and “Marketing Companies Dallas”. If you follow your online search engine positioning closely, you will notice that Google has filled the first 5-7 positions on page 1 with a map listing so that users can see the physical locations of suggested companies.

    This also works for “near me” searches without needing to list your specific town, city, or state. For example, “SEO companies near me” or “plumbers near me”.

    These coveted rankings happen because of a feature called Google Places. It is based entirely off of a user’s location because a search such as “local dentist” will always bring up an entirely different result depending on where you live. Google Places becomes active automatically for users who search for local information.

    Your business can gain better local SEO rankings through Google Places with a tool called Google My Business pages. This free tool manages how your company is viewed all across Google. Find out more below.

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    The Keys to Running A Successful Subscription Service

    In today’s market, it is rare to find any retail business that does not also participate in e-commerce, even if they have a brick and mortar facility.

    The availability of e-commerce shopping saves consumers time and money. This is especially true when e-commerce tends to offer perks like discount codes, online coupons, free shipping deals, and more.

    Because of this success, retailers are now looking for another avenue to stand out from the completion. As a result, subscription based services have become more and more prevalent. While this new medium may not be suited for every type of retailer, if it is suited for your business, there is an art to making it an incredible success.

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    3 Steps to Make Website Design SEO-Friendly

    Let’s say you have a stunning, well-branded e-commerce site. However, you’re not sure why there’s no organic traffic from Google search results.

    Or you have the opposite problem – your website contains all the right content and keywords. However, the design tends to be unattractive and as a result, you have poor bounce rates.

    This is a balancing act all online businesses must face. Not only does a visually appealing and SEO-optimized website help your audience find what they are looking for, but these are both fundamental factors in boosting overall conversion rates.

    There are steps you can take to improve website design and SEO optimization without sacrificing either.

    Website Design SEO-Friendly


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    Branding Your Business From A-Z

    With so many options for shopping online, e-commerce businesses have a problem with being memorable among their competitors.

    Branding has the ability to inspire a lasting impression among your customers, but not many companies know how to develop an identity that relates to their target audience.

    At SEO Brand, we know that branding is not just a logo and a series of graphics. While this is an important part of the process, it ultimately does not tell the story of your company.



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    How to Write a Compelling Marketing Email

    For many businesses, using email to market to current and potential customers can be tricky and perhaps a bit daunting. It can be so challenging that companies avoid email marketing. However, email marketing doesn’t have to be scary. While many emails today come with bells and whistles, one thing has always stayed the same. A well-written email with good content is something that many people respond positively to. SEO Brand wants to offer some tips to help you write better emails that appeal to your audience.

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    The Power of Online Reviews

    When people need to book a restaurant, they tend to look at online reviews to understand the quality of the food and service delivery. They can check the restaurant’s Facebook Page to see if there are any specials or photos of the food. They click on their Yelp app to read testimonials from past customers.

    Before booking a hotel, buying a car, ordering a new television or computer, customers are well-versed in researching a product well before they buy it. Put simply, online reviews directly drive sales.

    Reviews and testimonials convince people to buy services and products by removing uncertainty about the performance of a product. Reviews are first-hand pieces of evidence that your business will outperform their other options.

    Aside from directly driving sales, reviews serve two more very important functions. They increase brand awareness and your company reputation. User reviews also increase search engine rankings through user-generated content, backlinks, and reputation strengthening.



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