Although Snapchat was a pioneer in the formatting of photos and short videos which disappear after a few seconds, Instagram Stories is currently beating them today.
Instagram Stories has only been on the market for eight months, and it already has more users than Snapchat. There are 200 million daily active users on Instagram Stories vs 160 million Snapchat users active in this social network every day.
The firm Delmondo conducted a study from July 2016 through November 2016 stating that Snapchat lost 40% of unique viewers during that period. This increase is attributed to the release of Instagram Stories. We at Seo Brand believe that this migration is due to the following reasons.