Building Trust and Transparency with Clutch

    Search engine optimization—it’s highly technical, fast-paced, and often nerve-racking. It’s also essential. Every business needs to implement some SEO strategy in order to be visible to online users and draw relevant traffic to their site. However, it also just so happens that the process behind this highly demanded service is often esoteric to the average business owner. SEO involves a number of moving pieces, not least being Google’s seemingly ever-shifting algorithm. It takes time to move the needle, and most businesses don’t have the patience or the time to fully grasp each technical step required to get there. As such, trust plays a more important role in a partnership with an SEO provider than it does with others.

    Here is where SEO Brand stands out. We are committed to building a loyal and trustworthy partnership with our clients. We’re not content to just provide boilerplate solutions. We take the time to learn about the competitive landscape and unique aspects of our client’s business, and find ways to innovatively overcome their challenges. We look at every possible touchpoint, including everything from web development and graphic design to PPC and public relations. We then evaluate how each piece connects to the other, and in tandem, can ultimately bring sustainable value to a business.

    We realize that case studies and client lists published to our site are not enough to convince a prospective buyer that we are true to our word. A business needs to do their due diligence and take a number of factors into consideration before hiring an SEO firm. Previously, we wrote a blog post on the importance of online reviews, and discussed in depth how reviews can help form strong relationships between a brand and its consumers, and guide business improvements.

    1

    Clutch, a B2B market research firm, based in Washington, D.C. gives firms the opportunity to control their reputation by having online, verified reviews. There is value in having short testimonials on your site or on Google, but Clutch takes a unique approach. Their analysts speak directly with a firm’s clients. The phone interviews encourage the clients to speak frankly and comprehensively about their experiences. Rather than just being a bulleted list of services rendered and the results, the finals reviews discuss all different aspects of a collaboration, including any challenges, the project management, and areas for improvement.

    SEO Brand has 41 reviews published to our profile. Our clients have graciously given their time to provide their feedback, and we could not be more thrilled by the outcome. Here are just a few of their comments:

    “We’re not a huge company, but SEO Brand treats us like we’re important to them.” – Owner, Tax and Accounting Firm

    “SEO Brand is invaluable to my business. I owe them everything. I have no complaints whatsoever and love their work.”CEO, Medical Devices Retailer

    “For our particular niche, SEO Brand has been one of the most experienced agencies in the business, allowing us to take projects from concept to execution in the least amount of time.” CEO, Marketing Software Company

    There are many other insights from the reviews that speak to the quality of our work and business acumen. As a result of our high performance and strong client feedback, we also rank in the third position globally across Clutch’s Leaders Matrix for SEO service providers. It’s validating to see our hard work has resulted in this recognition, but more importantly, we’re excited by the possibilities Clutch affords us in the way of growing as a company and helping new businesses reach their full potential. SEO Brand is the vigilant and trustworthy partner that the dynamic world of digital marketing and SEO demands.

    Read More

    How to Use Visual Content for Social Media

    The Internet is saturated with all types of content and on various topics. Whether you are looking for information on how to run your business or how to make homemade fireworks, you are likely going to do a quick Google search or even ask your pal, Siri.

    The Internet has led to information overload. Businesses of all shapes, sizes, and scopes have caught on to users’ search behaviors, and have created various types of content to help increase brand awareness, boost engagement levels on social media, and even increase sales. However, although businesses and brands are getting pretty good at creating content, less than 10 percent of marketers know how to implement content marketing, especially since content marketing has shifted over the years. The blog was once a prime resource for content a decade ago, but is now considered somewhat primitive. Today, video is winning the content marketing race. In fact, did you know that video accounts for more than 70 percent of all Internet searches today? According to an article published by Forbes, more video content is uploaded to the Internet in a single month than network television has produced in three decades.

    All in all, visual content is in. So, for businesses, brands, and marketers who might be stuck trying to figure out what and how to create content, read on to learn more about some of the types of high performing visual content, and why they work.

    visual content

    (more…)

    Read More

    5 Reasons Why Instagram Performs Over Snapchat

    Although Snapchat was a pioneer in the formatting of photos and short videos which disappear after a few seconds, Instagram Stories is currently beating them today.

    Instagram Stories has only been on the market for eight months, and it already has more users than Snapchat. There are 200 million daily active users on Instagram Stories vs 160 million Snapchat users active in this social network every day.

    The firm Delmondo conducted a study from July 2016 through November 2016 stating that Snapchat lost 40% of unique viewers during that period. This increase is attributed to the release of Instagram Stories. We at Seo Brand believe that this migration is due to the following reasons.

    instagram

    (more…)

    Read More

    YouTube Video Optimization Tips

    Admit it – we’ve all gotten distracted by YouTube when we’re supposed to be doing something else. If you’ve been caught watching cute animal videos at work, don’t worry! You’re one of the 800 million viewers that use YouTube on a monthly basis.

    YouTube is a rich source of videos, whether you want to be entertained or educated. Between 60-100 hours of video are uploaded to YouTube every minute, which makes for a lot of browsing. YouTube is an incredibly helpful platform to boost your company’s online presence.

    Getting your video noticed in the midst of the millions of others can seem like a great challenge. Fortunately, there are ways of boosting your videos with search engine optimization (SEO).

    YouTube Video Optimization Tips

    (more…)

    Read More

    How to Rank for “Near Me” Searches

    “Things to do near me”
    “Restaurants near me”
    “Hotels near me”

    Have you ever ranked for a “near me” search?

    This is better known as local SEO. When people search for a product or service that they need, Google’s algorithm sorts information based on nearby businesses that match those keywords. Ranking your business for searches in your nearby area can drive local revenue towards your company and allow you to reach a broader audience.

    There are some businesses that don’t need to rank as highly for “near me” searches. These include exclusive online retailers or other companies that aren’t tied to a specific location in order to provide goods and services. However, if you are a brick and mortar business, impacting your local area is incredibly important. You want the people around you to know you exist.

    Near me searches

    (more…)

    Read More

    Using Google My Business Pages For Local SEO

    Billions of local search queries happen every single month.

    These are searches such as “Cuban Restaurant Miami”, “Dentist San Fransisco”, and “Marketing Companies Dallas”. If you follow your online search engine positioning closely, you will notice that Google has filled the first 5-7 positions on page 1 with a map listing so that users can see the physical locations of suggested companies.

    This also works for “near me” searches without needing to list your specific town, city, or state. For example, “SEO companies near me” or “plumbers near me”.

    These coveted rankings happen because of a feature called Google Places. It is based entirely off of a user’s location because a search such as “local dentist” will always bring up an entirely different result depending on where you live. Google Places becomes active automatically for users who search for local information.

    Your business can gain better local SEO rankings through Google Places with a tool called Google My Business pages. This free tool manages how your company is viewed all across Google. Find out more below.

    Local SEO

    (more…)

    Read More

    The Keys to Running A Successful Subscription Service

    In today’s market, it is rare to find any retail business that does not also participate in e-commerce, even if they have a brick and mortar facility.

    The availability of e-commerce shopping saves consumers time and money. This is especially true when e-commerce tends to offer perks like discount codes, online coupons, free shipping deals, and more.

    Because of this success, retailers are now looking for another avenue to stand out from the completion. As a result, subscription based services have become more and more prevalent. While this new medium may not be suited for every type of retailer, if it is suited for your business, there is an art to making it an incredible success.

    subscription service

    (more…)

    Read More

    3 Steps to Make Website Design SEO-Friendly

    Let’s say you have a stunning, well-branded e-commerce site. However, you’re not sure why there’s no organic traffic from Google search results.

    Or you have the opposite problem – your website contains all the right content and keywords. However, the design tends to be unattractive and as a result, you have poor bounce rates.

    This is a balancing act all online businesses must face. Not only does a visually appealing and SEO-optimized website help your audience find what they are looking for, but these are both fundamental factors in boosting overall conversion rates.

    There are steps you can take to improve website design and SEO optimization without sacrificing either.

    Website Design SEO-Friendly

    (more…)

    Read More

    Branding Your Business From A-Z

    With so many options for shopping online, e-commerce businesses have a problem with being memorable among their competitors.

    Branding has the ability to inspire a lasting impression among your customers, but not many companies know how to develop an identity that relates to their target audience.

    At SEO Brand, we know that branding is not just a logo and a series of graphics. While this is an important part of the process, it ultimately does not tell the story of your company.

    branding-your-business

    (more…)

    Read More

    How to Write a Compelling Marketing Email

    For many businesses, using email to market to current and potential customers can be tricky and perhaps a bit daunting. It can be so challenging that companies avoid email marketing. However, email marketing doesn’t have to be scary. While many emails today come with bells and whistles, one thing has always stayed the same. A well-written email with good content is something that many people respond positively to. SEO Brand wants to offer some tips to help you write better emails that appeal to your audience.

    marketing emails

    (more…)

    Read More

  1. Pages:
  2. 1
  3. 2
  4. 3