SEO Content Writing Services
In a world where content is king, is your brand in need of SEO content writing services that help it reign supreme?
If you want your audience to feel at ease, you need a content writing service provider that understands the keys to clear communication and has a process to implement fast ranking website content. SEO Brand knows that engaging content can help your company get noticed in an otherwise competitive and cluttered environment. We’ll help you build brand awareness by distributing a healthy amount of high-quality content through targeted channels, all while providing you with copy that entertains, informs, educates, and persuades.
What Does Google Define as Quality Content?
Content is more than just keywords, yet many businesses utilize low-quality, spammy, or duplicate content in a failed attempt to rank for words and phrases their audience is searching for. We offer a better approach, with SEO content writing services that have both your audience and major search engines in mind.
So, what constitutes quality by search engine standards? Google breaks it down in a simple acronym: E-A-T.
E – Expertise
Google wants to see a strong connection between website content and the author or publisher who posted it. It’s important that content on your site is relevant to your business, and that it’s on topics you can reasonably be considered to know a lot about.
A – Authoritativeness
Quality content is backed by authority. This means that not just the text of the copy itself but also your website and your brand need to be authoritative, with robust SEO, a concise linking strategy, and optimal site navigation, among other things.
T – Trustworthiness
E-A-T is essential to our SEO content writing services, and informs a lot of the best practices behind our all-inclusive approach to helping your business rank higher in search engine results. Because at the end of the day, there’s no use investing in top-tier content if it’s not going to get in front of the right people.
Our Web Writing Services
Before we can market your content, we need to write it. SEO content writing services from SEO Brand provide your company with a comprehensive strategy for creating killer website content, including a team of experienced copywriters and editors who can produce it on your behalf. We’ll focus on all aspects of content creation so that you don’t have to, with tested tactics that ensure your content isn’t just high-quality but is also worthy of your audience’s attention.
Unless you’re starting from scratch, you probably have a good amount of web content already living on your site. We’ll perform a thorough audit to systematically evaluate all of your existing content and figure out what’s working and what’s not – and make improvements as needed. We’ll also use these insights to inform your SEO content writing strategy moving forward and put together a plan that’s optimized for your specific needs.
Knowing the strengths and weaknesses of your content is key, but so is knowing the strengths and weaknesses of your competitors’ content. Through a targeted competitor analysis, we’ll figure out exactly what we need to do to outrank the competition, including identifying content gaps on your site that we need to fill.
95% of all web experiences begin on a search engine. We’ll use keyword research to learn what your audience is searching for so we can start working those keywords into your content, headers, and tags, with a high priority on focusing only on the keywords that will make the biggest impact in your traffic and sales.
We’ll take everything we learn from doing an audit, competitor analysis, and keyword research and use it to design a completely customized content plan for your business. Our SEO content writing services include regional optimization based on where your audience is coming from, whether they’re local, national, or international (or all three). It also includes optimizing your existing website content and working proactively to ensure all new content is ready to rank and perform.
A great blog and a great seo content writer can make a huge difference in the outcome of your digital marketing strategy. Starting and maintaining one is a lot of work though, which is why we offer complete blog management services that cover everything from new content creation to link building and content partnerships. Choose from weekly, bi-monthly, or monthly posting options, and get an optimized blog in line with your budget and your business goals.
How Is SEO Related to Content Marketing?
SEO writing and content marketing go hand in hand. As an SEO copywriting company and digital marketing agency, we use SEO content writing best practices like keyword research and comprehensive planning to create content that embodies your brand voice, establishes site authority, and interests your audience. We then use content marketing to share that content with the world. It’s a two-pronged approach to optimizing your website content, with both SEO and content marketing being equally important for achieving our (and your) ultimate goals.
Our SEO Content Writing Process
There’s an art to effective content creation. Each step of our SEO writing process is designed to get you closer to a fully optimized content strategy and boost your traffic, engagement, and sales. It’s all part of our all-inclusive content marketing service, with no stone left unturned when it comes to ensuring your business has the best website content possible. Here’s what it entails.
Step 1: Content Assessment
As a premier SEO and content marketing agency, we offer the best content marketing services for your business, with SEO content writing services that are optimized both for search engines and for your target audience.
We’ll perform an initial assessment and take an inventory of your current content so we know what can be improved and what should be removed. We’ll also analyze your current distribution channels and how your competitors distribute materials. This helps us determine which types of content and platforms will work best for your brand.
Our team prioritizes content that can easily rank for targeted keywords, determining what your strongest content is and how we can leverage that content for further reach. If you have outdated website content that needs to be updated, we’ll make note of that, too.
Step 2: Creative Deployment
Next, we develop a production calendar and get to work writing new content. All of our copywriters and content creators are trained in the principles of SEO and how to improve your site’s ranking on search engines, and are ready to create well-researched and 100% original content for your business based on the findings of our assessment and keyword research.
Our SEO content writing services cover everything you need to publish stand-out content on your website – including text, graphics, and videos. And while the creative team does their thing, SEO Brand’s experienced marketers will connect with a network of industry-related influencers for the circulation of your content, plus find new channels of distribution that we believe will be beneficial in reaching your core demographic.
Step 3: Regular Reporting
Your SEO content writing campaign doesn’t end with promotion. We believe that the true success of a campaign is its ability to show increased performance and yield real results over time. Our solutions are tailor-made to adapt to how your customer relationships grow, with constant monitoring of progress in order to see which methods are most effective.
Accurate tracking and measuring is important for helping you see an impressive return on investment (ROI). Our content marketing firm invests in project management platforms that provide us with these capabilities and let us take regular snapshots of your performance. We focus on realistic goals that are geared towards profitability for your business, and are constantly switching things up in response to the insights we gain from our reports.
Enterprise Consulting for
Self-Driven SEO Writing
If you have the time and the energy to put a plan of action into place for your business, SEO Brand provides consulting services to help you stay on track.
Enterprise consulting services include:
– Content inventory list and audit of existing assets
– A fully developed online marketing plan
– Measured data and reporting every month
– A dedicated SEO and digital marketing team on retainer for quality assurance and guidance
We’re fully flexible and ready to work around your needs. If you decide you need more help, let us know and we’ll take over additional tasks as needed to keep your content marketing efforts on track.
When developing a stream of branded content for your company, we use a variety of content formats to ensure that you get maximum exposure. This includes (but is not limited to):
- Infographics and other visual content. These can be more appealing for users who do not have time to read lengthy paragraphs of text.
- Positive reviews and client testimonials. Five-star feedback helps generate social proof for your brand and connects with your audience on an emotional level.
- How-to guides and free demos. These enable your users to understand and interact with your products at a physical level, and can support your sales team throughout the buyer’s journey.
- Case studies and whitepapers. Illustrate value and build authority with heavily researched content that shows off what your business can do.
- Live and pre-recorded Q&A sessions. Connect one-on-one with your audience and clear up any confusion about your product or a topic surrounding your product.
- Guest posting. Choose an industry-related (but not competitive) company to share posts with and tap into a deeper pool of prospects.
- Email marketing and newsletters. Feature company updates, news, and sneak peeks into exciting campaigns and future sales.
- Webinars and podcasts. Educational tools like these are another alternative to written text, and are popular and shareable among listeners.
- Blog posts, press releases, social media content, and web copy are all part of our content marketing services as well.
Maximize ROI with a Website Content Writing Company That Gets Your Brand
At SEO Brand, we’re all about creating content that your audience actually wants to read, and our content marketing team works closely with our PPC, ecommerce, and analytics teams to weaponize your data and get you the very best possible results.
Done well, content marketing is one of the most effective ways to build buzz around your brand, manage your relationships with customers, increase brand loyalty, and generate new sales. Ready to put it into action? Contact SEO Brand for your customized, competitive plan today.