Google Shopping management is all about optimizing content, marketing, and digital tools to maximize your presence, as well as creating coordinated campaigns between your product feed and ads. The trends dictating ecommerce are constantly changing, but one thing isn’t: people are increasingly relying on the internet to buy the things they want and need, and a strong business requires a strong ecommerce strategy.
Investments in Google Shopping are paying off, with many retailers making a significant portion of their sitewide revenue off of the Google Shopping marketplace. And if you’re not investing, you’re falling behind: as of 2017, 56% of companies’ PPC budgets were being spent on Google Shopping, and 46% of Google clicks were going to Shopping ads.
It’s only going to get more important to perform comprehensive Google Shopping management, and SEO Brand will work directly with your brand to design and execute a plan that focuses on producing the biggest impact in search and sales.