Help your audience feel at ease through content marketing. Unfortunately, we find that many businesses utilize low-quality, spammy, or duplicate content that is actually preventing them from the sales they want. But content production is not just the quantity of pages on your site. Audiences favor and share quality content. And since frequently shared content is a signal of authority and value, Google takes notice and improves your website’s SEO rankings as a result.
Content is more than just keywords. There are four ultimate goals for content creation. It must either entertain, educate, persuade, or inform. SEO Brand knows that engaging content can help your company get noticed in an otherwise competitive and cluttered environment. Our efforts to increase brand awareness by distributing a healthy amount of content through targeted channels will increase online exposure for your company.
Our content marketer will make an initial audit and take inventory of your current content – what can be improved, and what should be removed. SEO Brand prioritizes content that can easily rank for targeted keywords. Then we assess which is your strongest content, and how we can leverage this list for further reach. If you have outdated content that needs to be updated, we make note of that, too.
More than that, we analyze your current distribution channels and how your competitors distribute materials. This helps us determine which types of content and platforms work best for you.
As an SEO and content marketing agency, we offer the best content marketing services to optimize your content, both for search engines and for your targeted audience. All of our copywriters and content creators are trained in the principles of Search Engine Optimization to improve your site’s ranking on search engines.
Next, we develop a production calendar for new content. Whether you need graphics, video, or text, we assign our creative team key information about your company to produce content on a monthly basis. While the creative team does their thing, SEO Brand’s experienced marketers will connect with a network of industry-related influencers for the circulation of your content. We also contact new channels of distribution that we believe will be beneficial to you.
The campaign doesn’t end with promotion. Targeted campaigns need to show increased performance and yield real results over time. Our solutions are designed to understand exactly how your customer relationships grow. SEO Brand monitors the progress to see which methods are most effective.
The key to successful content marketing is accurate tracking and measuring so you can see a return on investment (ROI). As a content marketing firm we invest in project management platforms that allow us these capabilities. We focus on realistic goals within that are geared towards profitability for your business.
If you have the time and the energy to put a plan of action into place for your business, SEO Brand provides consulting services to help you stay on track. Enterprise consulting includes:
- Content inventory list and audit of existing assets
- A fully developed online content marketing plan
- Measured data and reporting every month
- A dedicated SEO and digital marketing team on retainer for quality assurance and guidance
Types of Content Marketing Campaigns
When developing a stream of branded content, we use a number of different vehicles to ensure that you get maximum exposure. These include the following but are not limited to:
- Infographics and other visual content can be more appealing for users who do not have time to read lengthy paragraphs of text.
- Generate social proof through positive reviews or client testimonials. These also lend an emotional appeal to your brand.
- How to guides and free demos enable your users to understand and interact with your products at a physical level.
- Illustrate value and build authority through case studies and whitepapers.
- Live and pre-recorded Q&A sessions clear up any confusion about your product or a topic surrounding your product.
- Guest posting allows you to essentially exchange audiences with another brand. Choose an industry-related (but not competitive) company to share posts with.
- Email marketing and newsletters feature company updates, news, and sneak peeks into exciting campaigns and future sales.
- Educational tools such as webinars and podcasts are another alternative to written text that is popular and shareable.
SEO Brand Digital Content Marketing Strategies
Online content management is an effective way to manage your relationships with customers, increase brand loyalty, and generate new sales. With the growing power of social media marketing and audience development, strategic content will generate a significant ROI for business. Contact SEO Brand for your customized, competitive plan today.