Meta Business Manager is a centralized hub for managing product or service advertisements across all Meta-owned platforms, including Facebook and Instagram.
In a strategic move in October 2021, Facebook, Inc. underwent a significant rebranding initiative. This rebranding was not merely a change in name (Facebook to Meta) but a part of a broader strategy to reflect the inclusive nature of the company, which now serves as the umbrella entity for an array of products, like Facebook, Instagram, WhatsApp, and Oculus.
What does that mean for Meta advertising? Well, it means that businesses can leverage Meta Business Manager to reach a vast and diverse audience through various advertising channels. For example, Facebook ads also run on Instagram. By default, your ads are duplicated on Instagram unless you specifically turn off the IG placements from the Facebook ads manager section. The benefit of this is double-reach and double-engagement.
Talk to us about how you can leverage cross-platform advertising today!