Problem

New Hope Fertility is the leader in innovative and breakthrough fertility methods, boasting high success rates in IVF and surrogacy. However, their website was a bit outdated, with content heavy subpages, and not optimized for mobile devices. New Hope Fertility’s previous website design had been featured on a CNBC segment in 2019; they needed a website style that coincided with their innovative methods for the next coming decade and on WordPress, a platform they were familiar with. They also wanted to work with a local seo agency in New York that not only understood the customer journey of a fertility candidate but one that also would be able to physically meet at their offices in the city.

Challenges Identified

1. – Site was not optimized for mobile devices
2. – Content heavy subpages that made it difficult to digest, and pages too long

Actions Taken

1. – In-Depth Research Performed
2. – Full website redesign for a better UI/UX
3. – Mobile optimization
4. – SEO optimization of content and images
5. – Dual site building on WordPress and design for English and Chinese domains
6. – Scheduled quarterly in office team meetings to go over project progress, milestones and plans for future implementations.

Results Achieved

1. – Enhanced the user experience by making the site more intuitive, and content easier to read through.
2. – Website rendered for mobile devices

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