Problem

Allegra is a recognized brand for allergy relief around the world but organically they were outranked by their top competitors in the SERPs. SEO Brand was tasked to create a customized keyword strategy for their new website to assist to remain competitive.

Challenges Identified

1. – The existing website had no SEO
2. – A limited organic and paid search strategy
3. – Competitor websites were outranking organically for many search terms
4. – The website was not optimized on mobile

Actions Taken

1. – In-Depth Research Performed
2. – Customized full site keyword strategy
3. – Mobile optimization
4. – Image optimization
5. – Custom schemas markups for individual pages
6. – SEO optimization of content and URL structure

Results Achieved

1. – Page authority increased
2. – Increase in number of keyword ranking
3. – Aggressive marketing through SEO/PPC is helping generate sales with new and returning customers.

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