Allegra Allergy Relief

Allegra Allergy Relief2020-06-08T14:40:33+00:00

Project Description

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Problem

Allegra is a recognized brand for allergy relief around the world but organically they were outranked by their top competitors in the SERPs. SEO Brand was tasked to create a customized keyword strategy for their new website to assist to remain competitive.

Challenges Identified

  • 1. – The existing website had no SEO optimization 
  • 2. – A limited organic and paid search strategy
  • 3. – Competitor websites were outranking organically for many search terms
  • 4. – The website was not optimized on mobile

Actions Taken

  • 1. – In-Depth Research Performed
  • 2. – Customized full site keyword strategy
  • 3. – Mobile optimization
  • 4. – Image optimization
  • 5. – Custom schemas markups for individual pages
  • 6. – SEO optimization of content and URL structure

Results Achieved

  • 1. – Page authority increased
  • 2. – Increase in number of keyword ranking 
  • 3. – Aggressive marketing through SEO/PPC is helping generate sales with new and returning customers.

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