Problem
Designer Eyes is a luxury eyewear retailed with multiple brick and mortar stores throughout the world and needed a unified digital experience. The distribution centers were set up with fragmented ERP systems which presented a supply chain and logistics challenge also.
Challenges Identified
- 1. – The product catalog was broken, fragmented and inconsistent which was throwing off inaccurate inventory levels and fill rates
- 2. – The lack of proper attribution standards on the catalog also lead to inaccurate pricing and loss of potential profits
- 3. – Most tasks in running the day to day operation were manual tasks with little to no production data being captured or measured
- 4. – The accounting system NAP was not communicating to the front end website or integrated selling platforms
- 5. – There was no way to accurately predict future inventory sourcing which results in massive overstocks of items that cannot be sold
Actions Taken
- 1. – Conducted multiple stakeholder and user interviews spread throughout 4 days, 4-5 sessions per day
- 2. – Drafted questions to be distributed, broke down personas to User Types
- 3. – Developed the experience map based on interviews and personas
- 4. – Developed User Flow Diagrams and Detailed Process Wireframes
- 5. – Rolled new Front End website experience while integrating it into the back end ERP system
- 6. – Designed and developed a custom piece of AI Driven Middlewear to keep the inventory ERP system balanced with the integrated marketplaces and new Front End website.
Results Achieved
- 1. – Reduce all of the daily manual tasks to almost zero
- 2. – Fully automated operational AI middleware keeps inventory in sync and adjusts future inventory replenishment levels based on the predictive data sets we built
- 3. – Revenue increased 750% Year over Year and inventory waste shrinkage percentage was cut nearly 40%
- 4. – Manual work costs were eliminated saving the company nearly 12.5% in overall expense.

GET A
FREE QUOTE
We are just a click away and
can’t wait to hear from you.
Fill out the form, email us at
info@seobrand.net or
call 888.736.2571