Project Description

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Problem

COGENCY GLOBAL is a national & international registered agent for large enterprises and corporations but they were constantly receiving irrelevant traffic and inquiries from small businesses. SEO Brand was tasked with increasing their online visibility through the desired audience for quality lead conversions.

Challenges Identified

  • 1 – Limited organic strategy.
  • 2 – Competitor websites were outranking organically for many search terms.

Actions Taken

  • 1 – In-Depth Competitor Research Performed.
  • 2 – Customized keyword strategy.
  • 3 – SEO optimization of content, images and URL structure.
  • 4 – Optimization of Google My Business for all locations.
  • 5 – Blog optimizations.
  • 6 – PPC Strategy

Results Achieved

  • 1 – Increased rankings In the SERPs.
  • 2 – Increased Domain Authority.
  • 3 – Increased Backlinks.
  • 4 – Decreased Spam Score.
  • 5 – Aggressive marketing through SEO & PPC to help generate new leads..

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