Project Description

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Problem

Autism Specialty Group are local providers of ABA Therapy in South Florida, but were outranked in the local SERPs by the competition. SEO Brand was tasked to increase their local & social presence to increase lead conversions.

Challenges Identified

  • 1 – No SEO Strategy.
  • 2 – No SMO Content Strategy.
  • 3 – The website was not optimized for mobile devices

Actions Taken

  • 1 – In-Depth Competitor Research Performed.
  • 2 – Customized keyword strategy.
  • 3 – SEO optimization of content, images and URL structure.
  • 4 – Local SEO optimization of content and URL structure.
  • 5 – Optimization of Local Directories (Google My Business & Bing Places).
  • 6 – Developed SMO/Brand content strategy.
  • 7 – Created Instagram Account.
  • 8 – Blog Section Creation.
  • 9 – Email Marketing.

Results Achieved

  • 1 – Increase in number of keywords ranking.
  • 2 – Increased rankings In the SERPs.
  • 3 – 100%+ increase in organic traffic.
  • 4 – 1,000+ followers gained on IG in less than a year.
  • 5 – Overloaded lead quality.
  • 6 – Aggressive marketing through SEO, SMO & PPC to help generate new leads.

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