- 1 – Negative content posted about the brand and cancellation policies
- 2 – Competitor damage caused by negative content posting
- 3 – Negative SEO Attack by linking the URL to spammy websites
- 4 – Improper SEO techniques applied to the URL
Note: When assessing “the damage” of the situation, it’s important to best understand where it’s coming from and how we can either suppress the information by outranking it on Google, or using it as an opportunity to turn a negative into a positive. We have accomplished both of these goals.