Problem

A small business has an excellent service to help millions of people who suffer from chronic pelvic pain but was hindered by negative content on YouTube from a disgruntled competitor whose claims were unsubstantiated.

Challenges Identified

1 – Negative content was damaging the brand name and restricting lead flow.
2 – Subscriber base and referral traffic was stagnant.
3 – The website and Youtube channel had a ton of great content but it was not properly indexed and organized sending conflicting signals to Google and the SERPs

Actions Taken

1 – In-Depth Research Performed
2 – Optimized for all keywords relating to Dr. David Wise, Wise Anderson Protocol
3 – Removed all videos bearing a negative mention of Dr. Wise within the first 5 results of the YouTube search
4 – Created and optimized the Google+, YouTube, and overall social media presence of Dr. Wise
5 – Properly optimized all videos in the YouTube index.
6 – Increased the website load time through technical development