Over the last few years, Search Engine Optimization (SEO) has established a great place in the world of digital marketing. SEO allows business owners to promote their products and services online through natural search engine rankings.
Finding and hiring just the right company may seem stressful. Perhaps you have tried out firms in the past but they didn’t quite work out. It’s all about knowing how to spot a knowledgeable, helpful agency that is willing to walk through the process alongside you.
If you do not have the time or the ability to implement the right SEO tactics for your website, there are a number of firms who are more than willing to do this for you. Below you can read a few tips for finding and hiring the right SEO company for your business.
Are They Knowledgeable?
Interviewing an SEO firm is just like interviewing a potential employee. When you sit down with a firm representative, ask about their history as a company, their work experience, and the members of their team. How equipped are they to take on your website?
It’s also important to write down a few SEO-related questions and carefully evaluate how the firm responds. Here is a short sample list of questions you can ask:
- What types of SEO strategies does your firm engage in?
- How will you build up my local SEO campaign?
- Once implemented, how will you maintain my rankings over time?
Don’t forget to check out their online materials. If an agency does not implement good SEO practices on their own website, they may not be as knowledgeable as you think.
Do They Have a Good Reputation?
Even if you are checking out a small firm without national recognition, a good agency will still understand the value of online reputation management. It’s okay to ask for a short list of an agency’s past clients and give them a call. Read online reviews and get an overall feel for how the market views and ranks your potential agency.
Their social media pages will not only show you additional reviews from past clients, but they will also tell you the type of content they put out on a regular basis. They should post helpful articles, interesting visuals such as photos and infographics, and keep up to date on the latest trends in SEO and digital marketing as a whole.
Do They Follow Google-Approved Practices?
Sometimes, an SEO company will adopt poor practices to cheaply gain rankings for their clients. These tactics are called “Black Hat SEO” and these are not approved by search engines such as Google. Black Hat SEO includes “keyword stuffing” and hiding text on a website to try and get indexed by search engines.
Instead, choose an agency that follows Google’s rules and stays up to date on the latest algorithm changes. A quality agency understands backlinking strategies that work as well as how to properly implement SEO-friendly keywords.
Another ill-advised practice is setting unrealistic expectations, such as promising strong results in a short amount of time. An agency may approach you with the goal of gaining traffic for the sake of traffic, and this is not a healthy goal. Find an SEO agency that supports your goals of:
- Boosting revenue
- Increasing sign-ups/ conversions
- Better online reputation management
How do they Report Results?
Find out what kinds of reports a potential SEO firm will send you, and how often. Many companies will send you monthly reports, but it is also common to have weekly or bi-weekly reports as well.
Here’s a list of the metrics you should look for:
- Keyword progress: where were your targeted keywords several months ago, and where are they now?
- Traffic: how much of your overall traffic is due to organic search engine results?
- Engagement: how have factors such as bounce rate, average session duration, and average pages per session changed over time?
Firms may also send you other types of reports that will help you gain insight into where your current website is and where it should be. For example, a competition analysis report can uncover how your competition ranks, what they promote, and how easy it would be to outrank them.
Find and Hire the Right SEO Company
If you are worried about cost, there are a number of companies out there with very reasonable rates. However, keep in mind that high-end companies will be able to offer you more than just SEO. For businesses who need website redesign, branding, Pay Per Click (PPC) services, or more, a true agency will be able to point you in the right direction or provide those services themselves.
If you are looking for just the right SEO and digital marketing company for your brand, contact SEO Brand. We can give you a free consultation and give your company the boost it needs.