YouTube Video Optimization Tips

    Admit it – we’ve all gotten distracted by YouTube when we’re supposed to be doing something else. If you’ve been caught watching cute animal videos at work, don’t worry! You’re one of the 800 million viewers that use YouTube on a monthly basis.

    YouTube is a rich source of videos, whether you want to be entertained or educated. Between 60-100 hours of video are uploaded to YouTube every minute, which makes for a lot of browsing. YouTube is an incredibly helpful platform to boost your company’s online presence.

    Getting your video noticed in the midst of the millions of others can seem like a great challenge. Fortunately, there are ways of boosting your videos with search engine optimization (SEO).

    YouTube Video Optimization Tips

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    How to Rank for “Near Me” Searches

    “Things to do near me”
    “Restaurants near me”
    “Hotels near me”

    Have you ever ranked for a “near me” search?

    This is better known as local SEO. When people search for a product or service that they need, Google’s algorithm sorts information based on nearby businesses that match those keywords. Ranking your business for searches in your nearby area can help drive local revenue towards your company and allow you to reach a broader audience.

    There are some businesses that don’t need to rank as highly for “near me” searches. These include exclusive online retailers or other companies that aren’t tied to a specific location in order to provide goods and services. However, if you are a brick and mortar business, impacting your local area is incredibly important. You want the people around you to know you exist.

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    Using Google My Business Pages For Local SEO

    Billions of local search queries happen every single month.

    These are searches such as “Cuban Restaurant Miami”, “Dentist San Fransisco”, and “Marketing Companies Dallas”. If you follow your online search engine positioning closely, you will notice that Google has filled the first 5-7 positions on page 1 with a map listing so that users can see the physical locations of suggested companies.

    This also works for “near me” searches without needing to list your specific town, city, or state. For example, “SEO companies near me” or “plumbers near me”.

    These coveted rankings happen because of a feature called Google Places. It is based entirely off of a user’s location because a search such as “local dentist” will always bring up an entirely different result depending on where you live. Google Places becomes active automatically for users who search for local information.

    Your business can gain better local SEO rankings through Google Places with a tool called Google My Business pages. This free tool manages how your company is viewed all across Google. Find out more below.

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    The Keys to Running A Successful Subscription Service

    In today’s market, it is rare to find any retail business that does not also participate in e-commerce, even if they have a brick and mortar facility.

    The availability of e-commerce shopping saves consumers time and money. This is especially true when e-commerce tends to offer perks like discount codes, online coupons, free shipping deals, and more.

    Because of this success, retailers are now looking for another avenue to stand out from the completion. As a result, subscription based services have become more and more prevalent. While this new medium may not be suited for every type of retailer, if it is suited for your business, there is an art to making it an incredible success.

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    How to Improve Sales With Pay Per Click Advertising

    Pay per click advertising affords a unique opportunity for your company. Now you can sell to audiences you never otherwise could have reached on your own.

    Pay per click (PPC) advertising is exactly as it sounds. You purchase advertising space and only pay each time someone clicks a link to your website. The ads are targeted and address key markets relating to your industry and the services you offer.

    The most well-known pay per click advertising platform is Google AdWords. Google allows you to create an ad for your website, include a call to action, and have a specific landing page where the user will end up. More than that, you can choose how far you want to reach, including location and audience type. In fact, PPC advertising is very beneficial for those who want to show up in more local SEO campaigns.

    So, how do you make the most out of your pay per click campaign, and how do you really know if it’s working? The PPC experts at SEO Brand explains.

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    3 Steps to Make Website Design SEO-Friendly

    Let’s say you have a stunning, well-branded e-commerce site. However, you’re not sure why there’s no organic traffic from Google search results.

    Or you have the opposite problem – your website contains all the right content and keywords. However, the design tends to be unattractive and as a result, you have poor bounce rates.

    This is a balancing act all online businesses must face. Not only does a visually appealing and SEO-optimized website help your audience find what they are looking for, but these are both fundamental factors in boosting overall conversion rates.

    There are steps you can take to improve website design and SEO optimization without sacrificing either.

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    Branding Your Business From A-Z

    With so many options for shopping online, e-commerce businesses have a problem with being memorable among their competitors.

    Branding has the ability to inspire a lasting impression among your customers, but not many companies know how to develop an identity that relates to their target audience.

    At SEO Brand, we know that branding is not just a logo and a series of graphics. While this is an important part of the process, it ultimately does not tell the story of your company.

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    How to Write a Compelling Marketing Email

    For many businesses, using email to market to current and potential customers can be tricky and perhaps a bit daunting. It can be so challenging that companies avoid email marketing. However, email marketing doesn’t have to be scary. While many emails today come with bells and whistles, one thing has always stayed the same. A well-written email with good content is something that many people respond positively to. SEO Brand wants to offer some tips to help you write better emails that appeal to your audience.

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    The Power of Online Reviews

    When people need to book a restaurant, they tend to look at online reviews to understand the quality of the food and service delivery. They can check the restaurant’s Facebook Page to see if there are any specials or photos of the food. They click on their Yelp app to read testimonials from past customers.

    Before booking a hotel, buying a car, ordering a new television or computer, customers are well-versed in researching a product well before they buy it. Put simply, online reviews directly drive sales.

    Reviews and testimonials convince people to buy services and products by removing uncertainty about the performance of a product. Reviews are first-hand pieces of evidence that your business will outperform their other options.

    Aside from directly driving sales, reviews serve two more very important functions. They increase brand awareness and your company reputation. User reviews also increase search engine rankings through user-generated content, backlinks, and reputation strengthening.

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    5 Ways to Improve Your Online Reputation

    If businesses want to be taken seriously, it cannot ignore the importance of online reputation. Before the internet, businesses built their reputation slowly and through word of mouth. Today, a business reputation can be built quickly. However, just as easily a business reputation can be built, it can be tarnished in a matter of seconds.

    Thanks to the digital age, customers can share their thoughts and their version of their experiences with your brand with a few clicks. The internet can be a godsend for companies that want to grow quickly, but can be a headache if customers leave negative reviews. That is why businesses should track what is being said about their company and take charge of their online reputation. Here are a few ethical ways for businesses to build and foster a positive online reputation.

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