Run Better Ads with a Leading Philadelphia PPC Agency
When it comes to the management of PPC, Philadelphia-based SEO Brand has the expertise you need to see your ads thrive.Â
As a top-tier PPC management agency, we go the distance to increase your leads, conversions, and sales. Supplement your organic SEO efforts with targeted PPC advertising, and generate rapid improvements in traffic – plus more quality leads for your business.
With our PPC marketing services, Philadelphia businesses – and businesses all around the globe – are able to increase brand awareness using several paid distribution channels, including, but not limited to, Google, Facebook, Bing, Instagram, YouTube, and LinkedIn.
Learn more, then get in touch and let’s get started on your most successful pay-per-click campaign yet.Â
What is PPC Management?
Pay-per-click management is a great way to get the most out of your PPC marketing investment. Our PPC experts will crunch the numbers and figure out the most cost-effective ways for you to reach customers. Whether it’s Google AdWords, Bing Ads, Facebook Ads, or YouTube Advertising, our team will devise an effective strategy that works for your business and your budget, taking into account every factor that impacts whether or not your ads succeed.Â
PPC advertising allows advertisers to pay only when someone clicks on their ad, and is the best option for both large and small brands looking to gain visibility and quickly generate leads from online searches. It’s also great for businesses with immediate customer demand and those that want to capitalize on that demand fast with a quick, efficient method of getting in front of new customers.
What are the benefits of PPC Marketing Services in Philadelphia?
Quick lead generation: promote instantly through ads on search engines, text-based advertising, and other paid distribution channels.
Dominate the page: running a PPC campaign with an organic search strategy will get your business on paid and non-paid listings.
Pay only for clicks: with PPC, you only pay when someone clicks on your ad. Unlike traditional ads, paid ads allow you to set a specific budget, so you don’t overspend.
Understand your audience: through multi-channel testing, you will see which keywords, ad copies, and placements generate the best ROI. This allows you to understand consumer behavior better and adapt your strategy accordingly.
Retain your engagements through retargeting: PPC allows for easier retargeting and remodeling, allowing businesses to stay close with pre-made engagements via the website or previous searches.
PPC Philadelphia: The Tools and Platforms We Use
In terms of pay-per-click, Philadelphia is no different than any other locality in that data and efficiency-driven tools are a must if businesses want to see a big return on their investment. That’s why we use a wide range of tools and platforms for our clients, including:
Google Ads
Bing Ads
Facebook Advertising
Instagram Advertising
Twitter Ads
LinkedIn Ads
Youtube Advertising
The Many Types of PPC ads
PPC Search Ads
Search ads target individuals querying search engines, such as Google and Bing, for services or products relating to your business. Search ads are best-suited to shorter sales cycles or one-time campaign promotions.
PPC Social Ads
Social ads are an optimal way to generate traffic, leads, and sales from sites like Facebook, Twitter, YouTube, Instagram, LinkedIn, and more. These ads are tailored to custom target audiences, taking into consideration things like hobbies, interests, and online behaviors.
PPC Display Ads
Display ads use visuals to capture attention and convince consumers to take action. These ads appear on affiliate sites and show up only to those who visit similar sites to your business, often on Google-partnered websites.
Retargeting Ads
These ads aim to retarget users who have already engaged with your business but haven’t yet taken action. Encourage consumers to return or revisit your website, then close the deal with your landing page.Â
Google Shopping Ads
These ads are suitable for websites selling products. Google shopping ads typically appear above search results, in either a carousel or slideshow format, to highlight products, their prices, and their descriptions.
PPC Amazon Ads
Amazon ads are best suited for advertisers and/or B2C businesses. These ads give Amazon sellers an easy way to generate brand awareness, increase traffic, and boost sales via sponsored ads on the platform.
Grow Leads and Conversions Fast with the Top Choice for PPC Marketing Services Philadelphia
PPC campaigns help your brand take advantage of new and existing online ad opportunities. Traditional search engine optimization can take months, even years, to generate desired results. With PPC, you can immediately increase brand awareness through paid distribution channels while only paying for views that turn into action.Â
Here’s what to expect from our PPC marketing :
At SEO Brand, we create multiple ad groups for split testing and optimization purposes. This campaign testing is critical, and provides us with immediate feedback and the ability to analyze campaigns based on failing or successful strategies, which we then use to re-adjust landing page copy, ad copy, keywords, and more.
The creation and optimization of landing pages and final URLs with relevant information and a clear call to action to help increase conversion rates and maximize ROI.
Once PPC campaigns are live, we continuously monitor and create detailed reports with vital statistics and on-point recommendations (if needed).
If we are running social media campaigns through Facebook, TikTok or Instagram, you can be sure you are in good hands as we have many social media marketing partnerships and skills at our agency.
