Let’s be honest, while engagement is obviously a fantastic goal of any social media strategy, the real value comes through your ability to turn your social presence into sales. Facebook, Twitter, and Instagram in particular provide your business with optimal opportunities to increase brand revenue through promotional advertising, and your social media management team will work hard to connect the dots for you.
Social media advertising, also known as social media targeting, refers to the use of paid ads to grow your following and gain more conversions off of your social pages. Our paid social marketing services hone in on your ideal audience based on online behaviors, interests, locations, and more, then place smart ads to supplement your organic performance and bring more qualified leads to your site.
A lot of our clients focus their social advertising dollars on Facebook and Instagram, since it’s the largest social media platform. Facebook advertising services allow us to run ads to a set of cold leads, or even your current email database. Because we focus our attention on segmented audiences, your advertising dollars are always spent wisely. And for those who are interested in more extensive social media advertising, we can also manage Pay Per Click (PPC) campaigns on Facebook and other platforms that can bring a significant amount of exposure to your business.