Social media has made a tremendous impact on digital marketing in the last few years. When you have the right channels, and the right messages, your brand establishes credibility and client loyalty.
Strategic social media marketing is built on the belief that your content should not be overly sales-focused. While it is essential to promote your products and services, engaging your audience with interactive content and community building activities can better develop new brand loyalists. Once your brand has a foundation of trust, you will then be able to reap the rewards through revenue generation, whether your goal is to push traffic to an ecommerce website or to collect viable leads.
When it comes to marketing your brand through major social channels, SEO Brand will execute a strategy tailored to your goals.
SEO Brand manages the following platforms for your business:
First, you will be assigned to an experienced Social Media Manager who is your designated point of contact. Your team consists of SEO experts, a copywriter, and a graphic designer. Each member of your team is trained in social media marketing and will extensively research your industry at the start of your services.
Next, we conduct a social media audit and competitive analysis on your current accounts. We discuss where you excel, where you fall short, and what opportunities you’re not taking advantage of. Identifying popular communities within your industry, as well as keywords and topics, will help us understand what type of content will get the most attention.
SEO Brand custom strategies give you realistic options, so you’re only posting on the platforms you need. Want to look into shopping widgets and other applications? We’re great at assessing what will work for your social media pages.
Whether you need new accounts or want to revamp old ones, SEO Brand ensures that everything is taken care of. Set up the right foundation from the start with:
As content gurus, we will develop an organized calendar to map out all of our creatives for the month. This will be a mixture of promotional and branded content that is geared to your target audience. Your company’s voice will be reflected in what we create.
Posts can include anything from short articles, original images, inspiring quotes, infographics, product photos, “behind-the-scenes” shots, industry news, tips and advice, company news, testimonials, flash sales, and contests that will keep their attention!
Improve your online reputation with customers on social media. Our services help you see where people are talking about your brand, and in what context. SEO Brand will engage in a proactive way by responding to both positive and negative mentions of your brand. Not only that, we create non-competitive partnerships within your industry to amplify your marketing and double your audience.
With all of the digital tools available now, it may be difficult to know which numbers matter and which ones don’t. SEO Brand can help navigate and interpret any data that comes in. We don’t just monitor all the numbers – we monitor the right numbers. This allows us to truly track the performance that matters.
Now to the good part. While the goals of regular posting are engagement, the goal of social media advertising is sales. Facebook, Twitter, and Instagram especially provide optimal opportunities to increase brand revenue through promotional advertising.
SEO Brand can hone in on your target audience based on online behaviors, interests, locations, and more. We can even run ads to a set of cold leads or your current email database. Because we focus our attention on segmented audiences, your advertising dollars are spent wisely. And for those who are interested in a more extensive campaign, our Pay Per Click (PPC) campaigns will help you gain a significant amount of exposure. So, there’s no time to lose. Generate more conversions, results, and cost-effective solutions from targeted social media advertising. Contact us today about your social media needs.