Searchers are increasingly looking to their computers and mobile devices for help finding local seo businesses. Google and other major search engines have replaced Yellow Pages as the go-to source for finding everything from local plumbing services and physicians, to the hottest brunch or date night spots, which means local SEO services are necessary now more than ever. If your business relies primarily on sales from people in your local community, the best way to help them find you is through targeted local SEO marketing.
SEO Brand uses targeted analytics to make sure that your website comes across users at the local level. Our agency experts perform deep analysis of all facets affecting your web presence in your region, including web and technical analytics, competitive analysis, keyword research, and local demographic data to build you a detailed, action-forward plan for reaching the consumers you’re looking for. We’ll help place your website in front of users specifically within the United States and your target consumer area, and we’ll use a variety of SEO solutions to help ensure that your website ranks higher when local users are looking for your products or services.
Our local SEO services are fully comprehensive. From building your ranking in the local market to helping you gather positive reviews and testimonials, we’ll make sure that we cover all angles related to improving your local SEO presence and bringing more customers to your door.
The Local SEO Audit
The internet brings with it a rapidly increasingly amount of direct competition, but it also brings new and creative ways to get an edge on your competitors, and proving to consumers why your business is the best at what they do. Success starts with an openness to change and adapt. Even if your business has been around for years, you’ll learn the best new practices for optimizing your web presence, and getting your information in front of your targeted audience.
The first step of our local SEO services starts with an audit of your business’s individual operations and objectives, as well as those of your competitors in the local marketplace. An SEO audit is important, because it helps us understand exactly where you stand, particularly existing advantages that we can build upon and areas that require improvement. A thorough audit can help us build you a plan for success, which together, we can implement and sustain. An effective local SEO audit starts with a discovery process. We’ll want to figure out:
- How your site is currently ranking in search engines in your local market
- What factors are holding your site back from ranking higher, such as poorly optimized content, URLs, metadata, technical website issues, etc.
- How strong your off-site SEO presence is and what publications and portals we can work with to improve it
- What keywords will best help elevate your ranking in the search engines
In addition, we’ll perform a detailed competitor analysis to determine precisely who you’re up against in your local market and who you need to outrank in the search engines. This includes:
- Identifying your direct and indirect competitors
- Looking closely at your direct competitors to determine what they’re doing correctly and where they’re faltering
- Forming SEO strategies based on improving on your competitors’ successes and avoiding their pitfalls
And while your website is a significant part of your web presence, we’ll also take a look at off-site data, such as your social media performance and appearance (or lack thereof) on reputable, related sites. This includes:
- Examining the strength of your online community on a variety of social platforms
- Figuring out what people are saying about your business in reviews, press channels, and directories
- Looking at the extent of positive SEO activity on other outlets, particularly links leading back to your site
Based on what we learn during the auditing process, we’ll be able to put together a plan for you that’s geared specifically toward dominating in local search SEO. The more we know about your site going in to the process, the better equipped we’ll be to kick-off your local SEO campaign and get more eyes on your page and your products.
Local SEO Services You Can Rely On
There are millions of searches taking place every single day for local businesses. If you’re not focusing on local search engine optimization, you’re missing out on a significant amount of business. And the longer you go without taking on a targeted local SEO plan, the further you’ll fall behind and the harder it will be to bounce back.
At SEO Brand, our business is improving your business. We’ll provide you with a personalized team of agency pros who will dig deep into your business’s current local SEO practices and provide expert, actionable tips for ranking higher and bringing in more customers.
If you’re ready to get started, give us a call at 800-262-5023 or send us an email at firstname.lastname@example.org. We look forward to helping you better connect with consumers in your local community.