It pays to set your sights on YouTube marketing. The big value of YouTube ads lies in their ability to reach not just a big audience, but an engaged one. In 2015, “18-49 year-olds spent 74% more of their time watching YouTube videos, and 4% less time watching TV. On average, the site gets 1 billion views a day on mobile devices alone. The average mobile viewing session? More than 40 minutes.” (source: Brand Watch).
For businesses big and small who are looking to drive more attention to their ads, YouTube’s ability to provide such an extensive reach means that advertising efforts on the platform tend to pay off. Users are spending more uninterrupted time on YouTube than they are on other social media platforms, and trends show that this is unlikely to change.