An SEO audit is an easy way to check the health and efficiency of your site. It should be performed regularly, to ensure that every aspect of every page is perfectly optimized, to rank high with the major search engines. Whether your business’s site is brand new or has been up and running for years, a regular site audit gives the assurance needed to successfully reach a desired audience.
A professional website audit from SEO Brand guarantees that you won’t miss anything that could be harming your site. Our technical SEO audit experts are pros when it comes to catching even the tiniest of SEO errors, and can offer actionable steps for improving your online marketing performance and optimizing your website, social media, and Adwords accounts. We’ll tell you where you need to improve, as well as provide advice for how to do so.
The Dangers of Bad SEO
Today’s marketing landscape is about more than just ads. From your site’s content to its metadata (and everything in between), every single factor of your website plays an important role in helping search engines determine your ranking in keyword queries. To understood why it’s so crucial to get one of those coveted top organic spots in the search results, consider the following statistics:
– 93% of all online experiences begin with the search engine.
– 75% of people never scroll past the first page of search listings.
– 70%-80% of searchers skip right past the paid results to the organic listings.
– For 57% of B2B marketers, SEO is the most effective lead generation marketing activity.
If you’re not ranking at the top, you’re not reaching your audience. It’s as simple as that. Fortunately, our website SEO audit services help ensure that your site is ranking high and getting those coveted clicks.
Our SEO Audit Process
When you hire SEO Brand to consult on your SEO, you get a fully comprehensive service that looks into every detail of your search engine standing, as well as a personalized team of agency experts dedicated to optimizing your web presence. Our search engine optimization audit starts with a meticulous look at your website and a complete SEO audit. This includes:
– Technical SEO analysis (including URLs, metadata, alt-tags, H1 tags)
– On-page analysis (including content, keywords, images)
– Off-site analysis (including backlinks, social media, AdWords)
– Competitive analysis (figuring out who your competitors are and what lessons we can take from their SEO strategies)
– Keyword research (figuring out which keywords will best help you reach your audience and how to better incorporate them into your site)
After we go through this thorough discovery process, we’ll provide you with a detailed plan that provides key SEO information about your business – including any errors or discrepancies that we find – and our marketing recommendations for improving your SEO and ranking higher in the search engines. The goal of our SEO audit is to give you all of the information that you need to improve your rankings and increase your traffic so that your business can succeed.
In addition to your website, your SEO audit team will also look at your AdWords account to see if your campaigns are properly optimized, as well as your social media accounts. We’ll leave no stone unturned in our efforts to assist you in creating a web presence that outranks the competition and gets in front of the right consumers.
Optimizing Search for Better Business
The world of search engine optimization is constantly evolving. At SEO Brand, we make it our top priority to stay up to date on all aspects of SEO, including what works, what doesn’t, and what we can do to better support our clients in their ambitions. And because so many of the changes being made to search engine ranking algorithms are technical, we’ve built a strong team of technically-focused SEO experts with a keen eye for optimizing the architecture of your site.
Just like you bring your car in for maintenance on a regular schedule, your business’s website should receive systematic SEO audits to ensure it’s running efficiently. We recommend a professional SEO audit prior to introducing any new campaigns or major projects, as well as after site updates and on a regular schedule of your choosing (most businesses go for a quarterly SEO check-in).
Let SEO Brand help you unlock the full potential of your business’s website with a complete SEO audit. You’ll learn what’s not working, what is, and how to enhance your web presence for even better traffic and conversions. To get started with your professional SEO audit, call us at 800-262-5023 or send us an email at firstname.lastname@example.org.