Not all links are created equal. A high quality link can give your website a major bump with the search engines, but a bad link can get you flagged for a penalty. That’s why building good links and avoiding or disavowing bad links is so important, and why our SEO link building services focus on both of these key aspects in equal measure.
So what separates a good link from a bad link? There are a few things, but the most critical is the authority of the linking page. The greater the page rank of a linking page, the greater benefit you get from the link. A link from a highly authoritative page or domain (think: The New York Times or Wikipedia) enhances the authority of your own site, in turn elevating it in the search engine rankings.
But while the authority of the site your SEO links connect to is key, it’s not everything. Other important factors that determine a good link include: