Link Building

Link building is one of the most important facets of SEO. In fact, while search engines are notoriously vague about what factors help determine your ranking, a Search Quality Senior Strategist at Google admitted in 2016 that backlinks are one of the top three most heavily weighted ranking factors. And while search algorithms are constantly evolving, this is one variable that is unlikely to change.

Search engines view links as votes of confidence regarding a site’s authority, popularity, and relevance. Links also serve as connections tying together various sites, in turn helping search engines establish relationships between content and ideas. At SEO Brand, we offer comprehensive link building services that are designed to help build your site’s reputation and popularity and connect it to other trusted pages.

Good Links Vs. Bad Links

Not all links are created equal. A high quality link can give your website a major bump with the search engines, but a bad link can get you flagged for a penalty. That’s why building good links and avoiding or disavowing bad links is so important, and why our SEO link building services focus on both of these key aspects in equal measure.

So what separates a good link from a bad link? There are a few things, but the most critical is the authority of the linking page. The greater the page rank of a linking page, the greater benefit you get from the link. A link from a highly authoritative page or domain (think: The New York Times or Wikipedia) enhances the authority of your own site, in turn elevating it in the search engine rankings.

But while the authority of the site your SEO links connect to is key, it’s not everything. Other important factors that determine a good link include:

Link building services you can trust

We don’t believe in spammy shortcuts. Link building is a long-term process, and there’s a lot to be gained from doing it right. Contact us today to get started on improving your site’s SEO through targeted link building strategies and more efficient online marketing. Reach us by phone at 888-736-2571, send us an email at, or drop us a message through our contact page to get started.