International SEO is the practice of optimizing your website to bring in visitors from other countries than where you’re located, which often includes optimizing for other languages as well. While on its surface this may seem as easy as inputting a few well-placed keywords into your content, global SEO is actually a bit more complicated than that. If you’re not familiar with it, it really can feel like you’re working in a whole new SEO language.

At SEO Brand, we’re pros at making sure your website’s SEO is tailored toward international users. We’re an international SEO company ourselves, with clients from all over the globe. Our international SEO services include researching, planning, and building a custom international SEO platform that extends your business’s reach as far as you want it to go.

Unlike SEO companies who are purely focused on their role as a localization agency, we know that many brands have goals that extend beyond their own backyards. We can work within the confines of your existing domain to rank your site in multiple locations around the world, with special focus placed on optimizing your language and content to the international users you are trying to connect with.

Even without targeted international SEO practices, you’re likely ranking somewhere in international searches. Why not make sure that your ranking is as high as it can be? We can help you get there.

The Basics Of International SEO

There are a lot of misconceptions about what international SEO entails. One of the main reasons for this is because international SEO can be quite confusing, especially if you’re not familiar with the guidelines from major international search engines. Google and Bing are still big ones, but depending on what countries you’re trying to reach, you’d also have to optimize for sites like Baidu, Yandex, and Qihoo 360.

Because SEO Brand is a global company with clients in all regions of the world, we’ve made it our business to understand the international SEO world as well as we understand the local one. Our multilingual SEO practices necessitate deep knowledge of international web markets and customs, and we can bring all of that expertise to helping your brand succeed in whatever countries you choose.

Our international SEO practices have a similar structure to our local SEO practices, with specific technical changes dependent on the area you’re trying to reach. If you’re not exactly sure where you want to target and just know that you want to extend your reach, we’ll use extensive analytics to see what countries searchers are originating from, and how we can use that information to generate more leads and traffic.

Each step of our international SEO service is specially designed to maximize your web presence and take your business as far as it can go. Here’s what that includes:

Estimating your potential:

We’ll employ a comprehensive discovery process to determine what countries you stand to gain the most from targeting, and then estimate your possible reach in each of those countries. This includes a detailed keyword analysis where we cross-examine your own top keywords with the potential of these keywords to perform well in other regions.

Competitive analysis:

Just as we would for local SEO, our international SEO services include a complete analysis of your competitive landscape. To do this, we’ll figure out exactly who your direct competitors are on an international scale, and then analyze what they’re doing to affect their international SEO both positively and negatively. From there, we can take those important dos and don’ts and apply them to your own practices, improving on what works and avoiding others’ mistakes.

International keyword research:

Users in every country have their own way of searching, and a keyword that might help you rank high in the local market may not help you at all once you expand your scope. We’ll look at what keywords are indexed for the countries you’re trying to rank in, and then we’ll figure out a plan for introducing those keywords into your site.

Technical evaluation:

The technical aspects of your website play a big role in SEO, and search engines are looking for different things when you’re trying to reach a broader audience. We’ll look at the backend of your site’s architecture to determine where we can optimize URLs, tags, and other factors to strengthen your site for an international market.

Expand Your Reach With International SEO

You never know how far you can go until you try. At SEO Brand, we’ll help maximize your global potential and expand your targeted audience. From content to competitors to the backend of your site, we’ll optimize every aspect of your web presence for a broader audience and help you bring in more traffic and sales.

Get started by giving us a call at 800-262-5023 or send us an email at and we’ll help your website go further than it’s ever gone before.