You can’t offer an effective Amazon product ranking service without a deep understanding of the factors that go into determining product listing placement.
As an Amazon SEO agency, we understand how Amazon ranks its product pages. We also know just what separates Amazon’s search engine ranking methods from those of other major search engines – including key differences in the purpose of the ranking system.
While a search engine like Google is focused on high quality, trustworthy content that ultimately leads to ad clicks, Amazon is all about ecommerce. The ranking system is designed to prioritize products, not content, and their incentive is to show customers the best products so they click on them, buy them, and return to Amazon the next time they need to make a purchase. It’s about conversions, not page clicks, and your product description and account strategy needs to reflect that.
Most Amazon purchases start with a search, meaning that consumers aren’t just browsing the Amazon homepage looking for something to spend money on but rather hunting down specific products that offer specific solutions. As such, Amazon’s search ranking factors are designed to predict which items will sell the most and make the platform the most money, and then to place those products directly in front of shoppers.