Tomorrow is December 7th, 2013, and the FCC will be releasing a brand new toll free prefix. You will be able to dial toll free numbers beginning with 844 the same way that you can dial 800, 888, 877, 866 and 855 . Now what does this mean for you, your business, and branding efforts? Think about it as if it is a .com site. And in many, many ways, 800 numbers work like .com. For one thing, they’re accessible, establish a degree of your credibility in order to stay hosted, boost your brand perception, and provide customers and clients with a simple-to-remember and direct way to reach you.