Considering an 844 Toll Free Number for Your Business?

    Tomorrow is December 7th, 2013, and the FCC will be releasing a brand new toll free prefix. You will be able to dial toll free numbers beginning with 844 the same way that you can dial 800, 888, 877, 866 and 855 . Now what does this mean for you, your business, and branding efforts? Think about it as if it is a .com site. And in many, many ways, 800 numbers work like .com. For one thing, they’re accessible, establish a degree of your credibility in order to stay hosted, boost your brand perception, and provide customers and clients with a simple-to-remember and direct way to reach you.

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    The Social Media Manifesto

    Since the early 90s, with its BBS and Geocities and AIM, to now, with everything from FourSquare to Facebook, social media has not just boomed, but expanded exponentially. It is because of this expansion that social media has generated a new kind of user: a sharer, an obsessive, a friend to all. Forms of stalking have become near-acceptable. Personal business is now publicized. We know what the Internet world is eating, what they’re listening to, where they are, and how they’re feeling.

    As a company of social media users, we need boundaries and rules to abide by, the basic social building blocks meant to apply the 3 E’s of social media optimization: to entertain, to enhance, and to educate.

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    Open Up: How to Start Having Social Media Conversations

    OK, so you’re social media-ed out. You had to make a Facebook page, a Twitter account. You’ve joined Instagram and Tumblr, and now LinkedIn, FourSquare, and YouTube. Not only do you have to create these pages, but you have to update them with content and profile pics and cover photos. You have to build a follower base and link them to your websites.

    And now you have to start conversations on each and every one of them? 

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    Top Tips for Building Online Reputation

    When it comes to e-commerce, many of us are skeptic to believing many commonly used marketing tactics (is the 40% off for Memorial Day is really, truly limited to this weekend only?)

    The point is, when we find out we can’t trust an entity, we don’t just lose interest. We write negative comments. We get angry. We go elsewhere for services or products or advice. We move on pretty rapidly, since word tends to get out so quickly and on such a public scale. But how can you avoid making reputation-linked blunders? And how do you get to have an online reputation that your followers actually trust?

    Whether you are building a personal brand or a corporate one, here are a few tips to building your online reputation.

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    Case Study: CenterPoint Group, Trusted Procurement Advisor

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    Based in Princeton, New Jersey, the CenterPoint Group is renowned along the east coast for their ability to provide measureable cost-reduction solutions for companies operating within today?s market. There?s no question as to what the CenterPoint Group does for their clients; the question, rather, is what their website does for its visitors. We set out to create something that better embraces the excellence of the CenterPoint Group, taking a text-based page with very minimal white space, and making it visually dynamic and interactive. This is how we did it: (more…)

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    Redesign and the Road to Modernization: 5 Questions Every Company Should Ask

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    When it comes to redesign, a company has to take a lot into consideration?everything from timely design to quality content. But how are you supposed to know when it?s time to make the change? Companies, you should be asking five major questions when you look at your website:

    1. Is my design a beeper or a smartphone?

    With design capabilities improving daily, design options have become diverse and amazingly multifunctional. Take advantage of modern tech and make a site interactive. Have a user interface that is more Angry Birds than Pong. Users want color and an interface they can happily use?seeking modernization, a company should be strutting their visual stuff. (more…)

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