Bistro Tables and Bases is one of the largest online retailers for commercial restaurant furniture and accessories, but their website did not contain modern e-commerce abilities for online purchases. SEO Brand was tasked to converting a quote system based website to a full scale, WooCommerce WordPress platform.

Challenges Identified

  • 1- No e-commerce on existing website
  • 2- A limited organic and paid search strategy
  • 3- Competitor websites were outranking by offering online shopping options
  • 4- The website was not optimized for mobile devices
  • 5- Complex menu navigation of products

Actions Taken

  • 1- In-Depth Research Performed
  • 2- Full website redesign for a better UI/UX
  • 3- Mobile optimization
  • 4- WooCommerce and shipping API installation
  • 5- Set up product variation so users could select the size, finish/fabric, plus additional optional items
  • 6- Quotelist/Add to Cart capabilities
  • 7- SEO optimization of content and images

Results Achieved

  • 1- Collected more data through an improved UI/UX Design
  • 2- Enhanced the user experience by making the site more intuitive, easier to find products
  • 3- The new website launch made the entire inventory of restaurant furniture available nationwide with the ability to make orders and quotes online.
  • 4- Aggressive marketing through SEO/PPC is helping generate sales with new and returning customers.


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