Boost Exposure with the #1 PPC Agency – Boston
How did SEO Brand become the PPC agency Boston trusts with its ads? By showing time and again that we can knock it out of the park when it comes to generating more conversions, more leads, and more sales from our clients’ pay-per-click campaigns.
Learn about our Boston PPC management services and our data-driven approach to PPC domination, then get in touch for a custom strategy that’ll help you stretch every ad dollar as far as it will go.
15 years+
In business
100,000+
Pages ranked on Google
25,000+
Calls generated
250,000+
Leads generated
Work with an Established Boston PPC Company
Investing in pay-per-click ads is a great way to supplement your organic digital marketing efforts. But if you want your investment to pay off, you need to do more than just place your ads and hope for the best.
As leaders in Boston PPC, SEO Brand has worked with countless clients to amplify brand performance through paid ads, and we’re confident we can do the same for you. Our data-backed tactics are optimized for growth, with tested strategies that help you maximize your reach and minimize wasted ad spending.
We can manage ads on your behalf on whatever channels you’re most likely to reach your core audience, including Google, Bing, Facebook, and YouTube. We can also keep a close eye on your analytics so we know what’s working and what needs to be tweaked. The result? Higher performing ads that do exactly what you need them to – and more overall sales for your online business.
What Can PPC Advertising Do for Your Business?
PPC (pay-per-click) advertising refers to the strategic placement of paid ads, where you only pay when someone clicks through. Similar to traditional ads, PPC ads can be placed on a wide variety of platforms and websites so you can be sure they reach your audience. Unlike traditional ads though, you only pay for views that convert into traffic, rather than paying for the spot itself.
There are a number of big benefits to PPC advertising, particularly when it comes to creating rapid demand and staying top of mind with existing customers. It’s why so many businesses rely on PPC advertising to round out their digital marketing efforts – and why they bring on a Boston eCommerce PPC company like SEO Brand to run the show and maximize their ROI.
Award-Winning Boston PPC Management
- Split-tested results: Rather than just throwing a bunch of stuff at the wall and seeing what sticks, we use split testing to carefully observe what ad keywords, copy, and placements provide you with the highest ROI.
- Rapidly generate new leads: We’ll target your PPC ads to the people who are most likely to purchase your products or services, then place those ads on distribution channels where they’re already paying attention.
- Save on cost: You’ll only pay when someone clicks on your ads, which means no more throwing away money on ad placements that don’t connect with your audience.
- Rise in the search engine rankings: We can integrate your PPC and organic search campaigns so that they work together to boost your search engine performance.
- Target the right audience: We’ll get to know your target audience – including their preferences, pain points, and behaviors – and then we’ll design your PPC strategy in a way that’s optimized to appeal to them.
- Stay top of mind: Our Boston PPC services include retargeting so that you can place your ads in front of people who have already shown an interest in what you have to sell.
PPC Tools and Platforms
Google Ads
Bing Ads
Facebook Advertising
Instagram Advertising
Twitter Ads
LinkedIn Ads
Youtube Advertising
What are the Types of PPC Ads?
Search Ads
Search ads are placed on search engines directly in front of people who are searching for the solution that your products or services provide. In addition to high visibility, search ads are great for one-time campaign promotions and short sales cycles.
Social Ads
These ads are placed on social media platforms like Facebook, Instagram, YouTube, and Twitter, where they’re able to reach a wide audience and complement the amount of traffic, leads, and sales you pull from the sites.
Display Ads
Targeted display ads appear on affiliate sites that are relevant to (but non-competing with) your business. In this way, they get in front of people who already interact with your industry but who might not know yet what you’re all about.
Retargeting Ads
PPC retargeting ads are placed in front of people who have visited your site but haven’t followed through with a particular conversion. They can be very effective at reigniting interest and getting these leads to cross the finish line.
Google Shopping Ads
Google Shopping ads are a way for eCommerce companies to get their products placed above SERPs, where there’s a good chance their audience will spot them. Ads appear in a carousel or slideshow, where they can quickly garner interest and clicks.
Amazon PPC Ads
Amazon sellers have a lot to gain from Amazon PPC ads, which boost brand awareness in the Amazon marketplace and help advertisers and B2C companies stand out from the pack.
Boston PPC Services That Attract More Leads
As a full-service Boston PPC management and digital marketing agency, we firmly believe in the power of a well-run digital business strategy. And for us, that means integrated PPC and organic campaigns that let you see results as quickly as possible.
It can take months or years for your organic search strategy to pay off. By running PPC ads at the same time, you supplement your organic efforts and speed up the clock on progress. It’s the best of both worlds, and a must if you want to reach the widest audience.
What you get from partnering with our Boston eCommerce PPC company:
- Campaign testing. Split testing and optimization is integral to our PPC approach. We’ll run these tests to get immediate feedback on what’s working and what’s not, then modify your PPC strategy to make the most of winning elements.
- Custom landing pages. Your landing pages are just as important as the ads themselves. We can build you powerful landing pages from scratch, complete with clear and concise calls to action that drive your audience to conversions.
- Reliable support. We use data monitoring tools to stay on track of your PPC performance, and are always available to provide reports and professional recommendations based on what we learn.
Everything You Need, One PPC Agency – Boston
We’re more than just a Boston PPC company. We’re a comprehensive digital marketing firm with a wide variety of additional services, including SEO, content marketing, web design and development, branding, and so much more. See what happens when you combine traditional marketing with the very best of modern techniques, and efficiently take your business to the next level.
Digital Marketing
Reach your target audience through additional marketing strategies.
Custom Development
Increase efficiency through simplified software solutions.
Graphic Design and Branding
Stand out from the crowd with fresh website designs tailored to your vision.
SEO Brand Award-Winning Boston, MA Digital Marketing Agency
