Case Study

Driving AI Overview Placement and Traffic in California's Competitive Auto Insurance Market

Client: Infinity Insurance Agency

Services: SEO, AI SEO/ Generative Engine Optimization (GEO), Local Schema Implementation

The Situation

The California auto insurance market is one of the most competitive digital battlegrounds in the world. For years, the Search Engine Results Pages (SERPs) have been dominated by massive national carriers (like GEICO) and authoritative government domains (.gov).
Infinity Insurance Agency needed a way to break through this noise. They weren’t just fighting for traditional rankings; they needed to establish themselves as a verified authority in the eyes of the new AI algorithms that now sit at the top of Google search results.

Our Step-by-Step Approach

Technical “Entity” Definition
To beat the giants, we had to speak the language of the AI. We moved beyond simple keywords and implemented sitewide Insurance Agency schema markup. This code explicitly defined Infinity not just as a website, but as a licensed, authoritative physical entity with specific coverage areas.

State-Specific Localization
AI models prioritize relevance. We tailored the schema and content to specifically target state-level data points. By hard-coding their relevance to “California” directly into the structured data, we signaled to Google’s AI that Infinity was a primary resource for this specific region, not just a general option.

Capturing the AI Overview (AIO)
Our timing and execution were precise. Shortly after our technical deployment on December 30th, Google’s algorithms re-indexed the site’s data. Because the content was now perfectly structured for machine reading, Infinity was immediately pulled into the premium “AI Overview” slots for high-value terms.

The Outcome

The impact of our technical schema strategy was instant and undeniable. After implementation, Infinity Insurance Agency didn’t just climb the rankings, they vaulted into the AI Overview (AIO) for the ultra-competitive term “California car insurance.”
They secured a position right alongside the California DMV (.gov) and GEICO, an incredible feat for an agency competing against billion-dollar budgets. This visibility drove a massive spike in organic traffic and keywords, proving that in the new era of search, technical precision beats raw budget.

Ranking alongside the Giants.

By leveraging advanced Schema, we secured top-tier visibility in Google's AI Overviews.

474 %

AI Overview Citations

+4,600 %

Monthly Organic Traffic Increase

Top 3 %

Rank in AI Overview (Behind only .gov & GEICO)

+671 %

New Organic Keywords Ranked

“Breaking into the top results for ‘California car insurance’ seemed impossible against the major carriers. SEO Brand’s technical strategy didn’t just get us on the first page; it got us into the AI answer box.”