About SEO Brand
SEO Brand is a leading digital marketing agency specializing in AI-powered SEO, Paid Media, Generative Engine Optimization (GEO), E-Commerce Development and lead generation. Founded in 2008, we’ve grown consistently by delivering measurable results for our clients while staying at the forefront of digital marketing innovation.
Position Overview
We’re seeking a strategic Paid Media Manager who will serve as the primary point of contact between our agency and clients while working closely with our media buying team reporting directly to the Head of Paid Media, This hybrid role combines strategic oversight, campaign implementation, team coordination, and exceptional client relationship management. The ideal candidate brings deep expertise in Google Paid Search with the ability to both execute campaigns and guide specialists toward optimal results.
Key Responsibilities
Strategic Campaign Management
• Develop comprehensive Google Paid Search strategies aligned with client goals
• Lead landing page optimization initiatives, including A/B testing of page concepts, messaging, and design elements
• Implement conversion based optimization strategies to improve campaign ROI and reduce cost per acquisition
• Conduct competitive analysis and market research to identify opportunities
• Create detailed campaign briefs and strategic documentation for the media buying team
• Set KPIs, budgets, and performance benchmarks for all campaigns
• Monitor campaign performance and make data-driven optimization recommendations
Performance Analysis & Optimization
• Analyze campaign data to identify trends, insights, and optimization opportunities
• Review and leverage client CRM and sales data to evaluate the business impact of paid media efforts, including lead quality, pipeline contribution, and conversions
• Prepare comprehensive performance reports with actionable recommendations
• Conduct A/B testing across ad copy, landing pages, audiences, and bidding strategies to maximize conversion rates
• Collaborate with design and development teams to optimize landing page performance and user experience
• Stay current on platform updates, algorithm changes, and industry trends
• Optimize campaigns for maximum ROI and client satisfaction
• Identify upsell opportunities and expansion strategies within existing accounts
Client Communication & Account Ownership
• Serve as the primary point of contact for assigned client accounts
• Lead regular client meetings, presenting performance insights, strategic recommendations, and growth opportunities
• Translate complex PPC metrics and technical concepts into clear, actionable business insights
• Manage client expectations, timelines, and deliverables to ensure satisfaction and retention
• Proactively identify opportunities for account growth and expanded service offerings
• Build strong, long term relationships that position you as an essential partner in your clients’ success
• Educate clients on paid media best practices, emerging trends, and evolving search behaviors to support informed decision-making
• Own the overall success and growth of each assigned account
Team Coordination & Campaign Implementation
• Collaborate with media buying specialists assigned to your accounts
• Provide strategic direction and guidance to ensure campaign objectives are met
• Review and approve campaign setups, creative assets, and targeting parameters
• Implement campaigns directly when needed, maintaining hands-on platform expertise
• Coordinate with internal teams (creative, analytics, SEO) for integrated strategies
• Ensure quality control and adherence to best practices across all campaigns
Required Qualifications
Experience
• 5-7 years of agency experience managing multiple client accounts simultaneously
• 5-7 years of hands on experience managing Google Ads campaigns (Search, Display, Shopping)
• Proven track record of juggling multiple campaigns across different industries and client objectives
• Experience working with media buying teams or managing direct reports
• Demonstrated success managing monthly ad budgets of $50,000+
Technical Skills
• Expert-level knowledge of Google Ads platform (campaign setup, optimization, reporting)
• Strong understanding of paid search fundamentals (keyword research, match types, bidding strategies, Quality Score optimization)
• Experience with Google Analytics, Google Tag Manager, and conversion tracking
• Proficiency with data analysis and Excel/Google Sheets
• Familiarity with additional platforms (LinkedIn Ads, Microsoft Advertising) is a plus
Strategic & Analytical Skills
• Ability to develop comprehensive paid media strategies from scratch
• Strong analytical mindset with attention to detail
• Experience with landing page optimization and conversion rate optimization (CRO)
• Proven ability to design and execute A/B tests that drive measurable improvements
• Experience with budget allocation and bid management strategies
• Understanding of customer journey mapping and funnel optimization
• Ability to translate complex data into clear, actionable insights
Communication & Interpersonal Skills
• Exceptional written and verbal communication skills
• Proven ability to present complex information to clients clearly and confidently
• Strong project management and organizational abilities
• Collaborative team player who can also work independently
• Client-focused mindset with a consultative approach
Preferred Qualifications
• Google Ads certifications (Search, Display, Shopping, Measurement)
• Experience with Meta advertising platforms (Facebook Ads Manager, Instagram) and Linked IN ads is a strong plus
• Meta Blueprint certifications, Knowledge of SEO, GEO, and AEO strategies
• Familiarity with marketing automation and CRM platforms
• Experience with incrementality testing or advanced measurement methodologies
• Background in e-commerce or lead generation verticals
Compensation & Benefits
Base Salary: $60,000 to $85,000 annually (commensurate with experience)
Profit Sharing: Aggressive commission package with no cap on earnings your success directly impacts your compensation
Health & Wellness
* Full health and dental benefits
* Work life balance is non negotiable at SEO Brand
Time Off
* Generous PTO policy that rivals any in the country
* Flexible schedule with fully remote work environment
Additional Perks
* 100% travel reimbursement
* Company outings and free lunch days
* Team building trips
* Remote first culture built on trust and results
Why Join SEO Brand?
Own Your Impact – This isn’t a tactical execution role you’ll drive strategy and own client relationships from day one
Unlimited Earning Potential – Our uncapped commission structure rewards performance and client growth
Tenured Team – Many of our team members have been with us for multiple years we invest in long term relationships
Forward Thinking – Work at the forefront of AI powered search optimization as the industry transforms
True Work Life Balance: – Our PTO policy and flexible remote culture aren’t just talking points…..they’re how we operate
Growth Opportunities – As search evolves, so do our service offerings grow your expertise across multiple disciplines
Our Culture
We value long term relationships both with our clients and our team members. We maintain unusually low turnover rates because we invest in our people and create an environment where expertise and initiative are rewarded. We’re looking for someone who wants to grow with us as we navigate the future of search together.
Location
Remote (Must be based in the United States)
To Apply
Please submit your resume along with:
1. A brief cover letter explaining your paid media philosophy and approach to client management
2. 2 to 3 examples of paid media campaigns you’ve developed and executed (results focused case studies preferred)
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*SEO Brand is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.*