Amazon PPC Management

Elevate your Amazon PPC campaigns with our innovative approach to keyword research. We go beyond the basics, identifying bespoke keywords that resonate with your products and captivate your target audience. Through a blend of advanced methods and specialized tools, we uncover not just keywords but strategic gems that drive high-converting traffic to your listings, ushering in a surge in sales and an optimized ROI.

We delve into your ad performance data to fine-tune bid amounts for top-performing keywords. Additionally, we strategically decrease bids for keywords that need reassessment. This methodical strategy achieves a harmonious balance, increasing your sales while prudently managing expenses. Count on our team to navigate the nuanced relationship between keywords and bids for a more efficient and cost-effective Amazon PPC campaign.

Beyond routine tasks (keyword selection, audience targeting, ad creation, etc), we continuously evaluate ad performance, orchestrating bid adjustments for keywords that demand attention. We identify negative keywords to filter out unwanted traffic and ensure a refined audience. Data analysis is the driving force helping us make decisions for each campaign we manage.

A sponsored product Amazon ad appears at the top of the Amazon search results and product details page, where they’re more likely to attract potential customers. And because they’re PPC (pay-per-click) ads, you’ll only pay when customers actually click through to your product page. To make sure you get your money’s worth, we’ll track your performance data carefully to ensure you only invest in keywords that maximize your ROI, then automate your campaigns so you never miss out on a profit-driving opportunity.

Sponsored brand ads appear above, below, and to the left of search results. This type of ad highlights your brand and up to three product descriptions and images. This is the best way to boost brand awareness on Amazon, and an essential part of an effective Amazon PPC management strategy. We’ll help you optimize your use of this feature and get your ad in front of the right audience. Our team will also time your ads correctly so that you can take full advantage of this placement and the buzz that it can attract.

Sponsored display ads can appear anywhere on Amazon and its partner websites. This feature uses machine learning to engage audiences whose shopping interests match with your promoted product or retarget audiences who’ve engaged with you previously. You can also use it to target specific products that are similar to your advertised item. Our Amazon PPC services will ensure you produce and place your ads in a way that makes sense for sustainable brand growth, all while working within a predetermined – and expertly optimized – budget.

Video ads enable you to showcase your product or share your brand message with your target audience, and you can run video ads on Amazon even if you don’t sell your products on their marketplace. Work with your SEO Brand Amazon PPC management service team to select your core audience for video ads and create content that converts. We’ll help you connect the dots between your videos and sales and make sure you’re not wasting money on dead-end efforts.