Public relations is the first step towards customer conversion. Building credibility for your company online can be a difficult task if you have issues with brand recognition.
Perhaps your company name is at the top of search engine results, but it’s in the form of bad press. SEO Brand offers public relations services to generate brand equity through keyword-rich content. Through this method, we increase your brand name’s value through press channels and authoritative, trusted outlets.
Online Public Relations is a trend that’s not going anywhere anytime soon. News coverage and press distribution define how your audience views you in the marketplace. Not only that, journalists use search engines as part of their primary research about your company – what will they see when they search for your name? Allow SEO Brand to be your primary source for meaningful PR marketing content.
The Benefits of Public Relations
Boost your online presence: instantly become recognizable. Online PR gives you control over what people see when they search for your company online. By generating valuable, researched digital content, you can dominate the market and control the information users see when searching for your brand.
Announce company news and events: we can create keyword-rich press releases to drive traffic to your website and simultaneously take advantage of important news related to your company. Third-party coverage is huge, and press releases can revolve around topics such as new product launches, significant company events, and other news from which we can create interesting content.
Create a buzz: in the case of new product launches or providing new services, our content marketers and Public Relations Consultant will develop strategic plans of action to create a viral buzz across the web. We will identify pertinent press networks, forums, and blogs to target for strategic marketing efforts. Then we distribute meaningful, valuable press releases to all the right channels.
Improved SEO: our wealth of valuable content can be linked back to your site strategically. The increased referral traffic and authoritative, high-quality backlinks incorporate Search Engine Optimization (SEO) tactics within our online PR consulting services to boost the ranking performance of pertinent keywords. Users will be encouraged to visit your website directly or indirectly through search engine results.
Online PR is more than just sending out new press releases every month. Public relations campaign efforts include communication and relationship building. We make connections with the right channels, no matter your industry.
What We Do
SEO Brand has seen the results of action-oriented pr consulting services. Your business can boost sales, increase visibility, and gain new clientele with well-worded and distributed press releases. Don’t miss out on the opportunities they may provide you.
So what role do we play? First, we vet your company’s current reputation, website, and social media presence, as well as other media-related content. Once we have a good idea about where your company is and ideally where it should be headed, we create an editorial calendar. During the content writing stage, we stay up-to-date on your company’s latest information and events that will be of interest. Our professional insight and background allow us to uniquely monitor your brand for press opportunities.
Having an effective campaign means that any press releases must be informative, compelling, relevant, and most importantly, well-placed. SEO Brand will meet the strict guidelines of distribution outlets so that content can reach the public as quickly and efficiently as possible. Your SEO-optimized content will boost your rankings and your credibility. More coverage means more leads, so don’t wait any longer for the press to come to you. SEO Brand has a proven track record of coverage for measured results.
Are You Ready For Public Relations?
There’s no doubt that public relations are vital to staying ahead of the competition. But what if you send large amounts of traffic to a website that just isn’t ready?
Search Engine Optimization (SEO) gives your website the basis it needs to convert incoming traffic. Offering a solid product or service is not enough. You must send a signal to search engines such as Google and Bing that you are a relevant brand. Without SEO, online PR may not be as effective as you want it to be. For example, if you don’t have Google Analytics installed on your website, how can you monitor where your traffic is coming from, and whether or not your press releases are actually working? More than that, if your website is not SEO-optimized for the keywords you want, public relations marketing services can only take you so far. You will get brand recognition in the market, but you may not be ranking as high as your competitors.
Instead, it is our highest recommendation that you take advantage of everything search engine optimization has to offer. SEO and online PR work together to create a self-sustaining marketing plan that can be supplemented with other campaigns, including social media marketing and Pay Per Click (PPC) advertising.
If you believe your company is ready for the right kind of press, get started with SEO Brand today.