CRO marketing serves a different purpose than SEO, but it also benefits it.
Search engine optimization (SEO) is a digital marketing strategy that helps improve traffic to your site by boosting your ranking in search engine results pages. And CRO is the next step in that process, optimizing the user experience once people end up on your site.
Done well, conversion rate optimization can actually improve your rankings on search results pages and bring more traffic to your page. It also affords you some major insights into who your ideal customers are and how they are utilizing your site – which can in turn inform and improve SEO.
Once we know who is coming to your site, we can focus on discovering even more about their behaviors, including who is a browser versus a buyer and what parts of your site your ideal audience engages with the most. From there, we’ll optimize your site design, content, and more in a way that specifically relates to these factors, using SEO to draw in more desired traffic and encourage engagement and conversions.