The End of Lovable? NOOOO!!
The latest today is that Claude Code integrates into Figma, and I got a question from someone: “Do I think that Claude Code is going to kill Lovable?”
Not sure, but it’s a good question. The real question I think we should be asking ourselves is, “Why didn’t Lovable just integrate directly into Figma? Why leave themselves exposed like that?” It really doesn’t make sense when you think about it.
We have built a lot of creative using Lovable, and when we first discovered it, we fell in love with it almost immediately. Our productivity has gone through the roof since using it. It eliminated a lot of back and forth between our creative briefs and our designers. It also gave our media buyers an instant way to put down visually what was in their head just by prompting, just like an LLM. It was pretty amazing!
But we also noticed that there was a disconnect between getting the Lovable creatives into some sort of a working environment attached to a CMS like WordPress or even Shopify. So there had to be a lot of manual copying and pasting from our developers. They did it, but it was a sloppy process.
And the first thing that we thought of is: well, why not just integrate directly into Figma? Now, I’m assuming that Lovable wanted to keep everything closed end, but in the age of AI, that seems very shortsighted. It didn’t really make much sense to not provide that pathway, although I’m sure they had some sort of a reason for it.
But now, Claude Code just integrates into Figma? Where does that leave Lovable?
Again, I haven’t used Claude Code to do any type of visual work. I mean, I’ve built AI agents through it, primarily helping with the OpenAI installation, but I never really got into the gritty of using Claude for anything visual. We’ve used NotebookLM, Lovable, but I just feel that this is a seismic event.
And it also begs the question: even if you were to grow a company as big as Lovable so fast, what’s the moat protecting anything anymore in the age of AI? What’s to stop Anthropic from just coming out and adding things over and over and over again?
It just seems like it’s the wild, wild west, and I feel like that’s a drastically used understatement right now. It’s just a period of a lot of uncertainty. But I’ll tell you, it’s keeping everybody on our toes, and everybody is coming to work every day with a new mission. And that mission is: what AI tool could I use to unlock productivity for our clients? It’s keeping us all busy, that’s for sure.
