Launched in Miami in 2007, Stone Rose has solidified itself as a staple brand within the men’s high-end fashion realm, providing designs inspired by some of the most popular cities in the world. Originally focused on developing an in-store presence, Stone Rose primarily leveraged retail channels and built relationships with stores all across the United States.
SEO Brand developed a relationship with Stone Rose in 2011 and focused on developing a presence on both search engine and social media channels. In 2013, Stone Rose chose to become increasingly active in marketing to the end user. With the agency’s collaboration, the company set out to become a dominant presence online by investing in email remarketing campaigns, sophisticated social media advertising, and influencer outreach programs.
Throughout the mandate, we were able to assist Stone Rose in establishing core metrics relating to customer acquisition, such as the effective cost per acquisition for first-time users and the average customer lifetime value.