YouTube Video Optimization Tips

    Admit it – we’ve all gotten distracted by YouTube when we’re supposed to be doing something else. If you’ve been caught watching cute animal videos at work, don’t worry! You’re one of the 800 million viewers that use YouTube on a monthly basis.

    YouTube is a rich source of videos, whether you want to be entertained or educated. Between 60-100 hours of video are uploaded to YouTube every minute, which makes for a lot of browsing. YouTube is an incredibly helpful platform to boost your company’s online presence.

    Getting your video noticed in the midst of the millions of others can seem like a great challenge. Fortunately, there are ways of boosting your videos with search engine optimization (SEO).

    YouTube Video Optimization Tips

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    How to Rank for “Near Me” Searches

    “Things to do near me”
    “Restaurants near me”
    “Hotels near me”

    Have you ever ranked for a “near me” search?

    This is better known as local SEO. When people search for a product or service that they need, Google’s algorithm sorts information based on nearby businesses that match those keywords. Ranking your business for searches in your nearby area can drive local revenue towards your company and allow you to reach a broader audience.

    There are some businesses that don’t need to rank as highly for “near me” searches. These include exclusive online retailers or other companies that aren’t tied to a specific location in order to provide goods and services. However, if you are a brick and mortar business, impacting your local area is incredibly important. You want the people around you to know you exist.

    How to Rank for Near Me Searches

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