Okay, moment of truth. The world of digital marketing is complex. Many marketers feel overwhelmed with managing various online activities and trying to find the digital marketing “sweet spot” that not only delights customers and target audiences but that also boosts conversion rates and marketing ROI.
One area of digital marketing that many marketers try to master is email marketing. Although building a solid email marketing campaign might require some initial investment in selecting software, writing content, and setting up tracking codes, the good news is that email marketing can be also automated, saving marketers more time and resources than they realize.