Google vs Bing for Search Engine Optimization

    It’s no secret that Google is at the forefront of most marketing campaigns today. Websites and content strategies are optimized around Google’s algorithms for businesses to build and maintain a solid online presence.

    If your website has a high Google rank, then you’re good, right? Not necessarily… Believe it or not, Google has some serious competition with other search engines, such as Bing and Yahoo.

    We know that you are probably thinking, Yahoo? Wasn’t that a 90s thing – right up there with AOL? Does anyone even use Bing? The answer is YES. In fact, it is important to optimize multiple search engines as you could be missing out on some great business opportunities.

    Perhaps you’ve already spent a lot of time and money getting your website to appear on page one of Google, now you have to think about optimizing for another search engine? Is it even worth it? Read on to learn more about the differences between Google and Bing and why you should be optimizing for both.

    Google vs Bing


    Read More

    Improve Your Google Ranking Through Quality Backlinking

    Many businesses have heard of backlinking already. But for many reasons, backlinks have had a poor reputation in the past.

    Perhaps this is because you haven’t actually “seen” the results you wanted from previous backlinking efforts, or because you’ve purchased some cheap links on publishing websites that seemed a bit sketchy. Either way, there’s a wrong way to do backlinking (and this actively hurts your website), and there’s a right way to do it (which helps increase your ranking with Google).

    SEO Brand knows that quality backlinking along with your normally scheduled SEO services has never been more important than it is today.

    Quality Backlinking

    Read More

    Finding Profit Through Facebook Advertising

    Social media connects your business with the world.

    It does this in a variety of ways. From simple concepts such as likes, comments, and shares, to more complex features like reviews and calls-to-action, Facebook is truly necessary for brands who want to engage with their audience.

    You may have considered the idea of Facebook advertising in the past, but you’d be surprised at how many times companies place ads without much thought behind them. Perhaps you’ve “boosted” your current posts for $5 or $10 and have seen little to no results. Or you have run real ads before, but did not develop any strategies or put into place best practices for managing your page as a whole.

    There is a lot more to it than that.

    SEO Brand will touch on some of the reasons why Facebook advertising can help your business on a social level. We’ll also provide a few simple steps on how to get organized.

    facebook advertising


    Read More

    Placing IM Chat Widgets on Your Website

    If you have not heard about this useful tool before, IM (Instant Messaging) chat widgets are installed in websites that want to offer a better customer service appeal to clients.

    While sending an email can be just as convenient, being able to chat directly with a salesperson can give you an edge over your competition. SEO Brand will outline a few other ways you can use IM chat widgets to increase sales on your website.

    IM Chat Widgets


    Read More

    A Brief Guide on Using Email Autoresponders

    Okay, moment of truth. The world of digital marketing is complex. Many marketers feel overwhelmed with managing various online activities and trying to find the digital marketing “sweet spot” that not only delights customers and target audiences but that also boosts conversion rates and marketing ROI.

    One area of digital marketing that many marketers try to master is email marketing. Although building a solid email marketing campaign might require some initial investment in selecting software, writing content, and setting up tracking codes, the good news is that email marketing can be also automated, saving marketers more time and resources than they realize.

    iContact Email Autoresponders


    Read More

    5 Quick Ways to Improve Your Writing

    Keyword placement is incredibly important in terms of maintaining a good ranking with search engine results, but it doesn’t mean you have to sacrifice good copy to get there.

    Content is king. We hear this phrase so often it may start to lose meaning, but it’s also true. Google recognizes and favors valuable content that is not only searchable, but shareable. This means that the content you write must be written with the intent to either inform, entertain, challenge, or convert your target audience. It must be written well.

    Just to be clear, the term content can refer to a number of things, including the written copy for your website, blog posts, press releases and media kits, social media accounts, marketing emails, and more. Your business may not have a marketing copywriter or in-house copywriter, but there are still ways of making sure that your copy is at the top of its game. SEO Brand will teach you 5 quick ways to improve your writing today.

    improve your writing


    Read More

    How to Rank for “Near Me” Searches

    “Things to do near me”
    “Restaurants near me”
    “Hotels near me”

    Have you ever ranked for a “near me” search?

    This is better known as local SEO. When people search for a product or service that they need, Google’s algorithm sorts information based on nearby businesses that match those keywords. Ranking your business for searches in your nearby area can drive local revenue towards your company and allow you to reach a broader audience.

    There are some businesses that don’t need to rank as highly for “near me” searches. These include exclusive online retailers or other companies that aren’t tied to a specific location in order to provide goods and services. However, if you are a brick and mortar business, impacting your local area is incredibly important. You want the people around you to know you exist.

    Near me searches


    Read More

    YouTube Video Optimization Tips

    Admit it – we’ve all gotten distracted by YouTube when we’re supposed to be doing something else. If you’ve been caught watching cute animal videos at work, don’t worry! You’re one of the 800 million viewers that use YouTube on a monthly basis.

    YouTube is a rich source of videos, whether you want to be entertained or educated. Between 60-100 hours of video are uploaded to YouTube every minute, which makes for a lot of browsing. YouTube is an incredibly helpful platform to boost your company’s online presence.

    Getting your video noticed in the midst of the millions of others can seem like a great challenge. Fortunately, there are ways of boosting your videos with search engine optimization (SEO).

    YouTube Video Optimization Tips


    Read More

    Using Google My Business Pages For Local SEO

    Billions of local search queries happen every single month.

    These are searches such as “Cuban Restaurant Miami”, “Dentist San Fransisco”, and “Marketing Companies Dallas”. If you follow your online search engine positioning closely, you will notice that Google has filled the first 5-7 positions on page 1 with a map listing so that users can see the physical locations of suggested companies.

    This also works for “near me” searches without needing to list your specific town, city, or state. For example, “SEO companies near me” or “plumbers near me”.

    These coveted rankings happen because of a feature called Google Places. It is based entirely off of a user’s location because a search such as “local dentist” will always bring up an entirely different result depending on where you live. Google Places becomes active automatically for users who search for local information.

    Your business can gain better local SEO rankings through Google Places with a tool called Google My Business pages. This free tool manages how your company is viewed all across Google. Find out more below.

    Local SEO


    Read More

    How to Instantly Increase Conversions on Landing Pages

    If you use landing pages and traditional marketing funnels to make the majority of sales, you may not be getting the conversions you want.

    SEO Brand knows that making the perfect landing page is a long process. It’s really the combination of art and science. There are also certain rules that must be followed. Having well-written headlines, consumer-focused design, and just the right sales language from a marketing guru is just the beginning. The entire funnel leading up to the page must also work seamlessly. For this reason, perhaps you’ve given up on using them altogether.

    However, the reason why you need landing pages is that they are made specifically for conversion. Since landing pages capture information about your target audience, there is much to learn from the data you collect. Just remember that it’s worth the effort because increased conversions mean more revenue. Below is a short checklist of ways to increase landing page conversions instantly.

    Increase Conversions


    Read More

  1. Pages:
  2. 1
  3. 2