It’s no secret that Google is at the forefront of most marketing campaigns today. Websites and content strategies are optimized around Google’s algorithms for businesses to build and maintain a solid online presence.
If your website has a high Google rank, then you’re good, right? Not necessarily… Believe it or not, Google has some serious competition with other search engines, such as Bing and Yahoo.
We know that you are probably thinking, Yahoo? Wasn’t that a 90s thing – right up there with AOL? Does anyone even use Bing? The answer is YES. In fact, it is important to optimize multiple search engines as you could be missing out on some great business opportunities.
Perhaps you’ve already spent a lot of time and money getting your website to appear on page one of Google, now you have to think about optimizing for another search engine? Is it even worth it? Read on to learn more about the differences between Google and Bing and why you should be optimizing for both.