Billions of local search queries happen every single month.
These are searches such as “Cuban Restaurant Miami”, “Dentist San Fransisco”, and “Marketing Companies Dallas”. If you follow your online search engine positioning closely, you will notice that Google has filled the first 5-7 positions on page 1 with a map listing so that users can see the physical locations of suggested companies.
This also works for “near me” searches without needing to list your specific town, city, or state. For example, “SEO companies near me” or “plumbers near me”.
These coveted rankings happen because of a feature called Google Places. It is based entirely off of a user’s location because a search such as “local dentist” will always bring up an entirely different result depending on where you live. Google Places becomes active automatically for users who search for local information.
Your business can gain better local SEO rankings through Google Places with a tool called Google My Business pages. This free tool manages how your company is viewed all across Google. Find out more below.