Website speed is a measurement of how fast the pages load on your website or e-commerce site.
A slow-moving website is actually a common problem among businesses, but many are unsure how to solve this problem, especially is they are afraid of “messing up” already existing features or the SEO that is already implemented.
However, this is counterintuitive. This is because if a website takes too long to load, your key customers may lose interest and find the same products or services elsewhere. Slow sites may seriously hurt your conversion rates. More than that, did you know that search engines will actually take website speed into account in the ranking process?
There are ways to ensure that your website speed is not slowing down your sales or your rankings. You may need to sit down with your website developer, designer, and digital marketer so that all of the necessary steps can be taken. Read below to find out more.