If you haven’t heard the term before, off-page SEO refers to strategies you can use to increase your own rankings away from your actual website.
This is opposed to on-page SEO, which utilizes optimization techniques on your site. This includes adding keywords to landing pages, writing alt tags for images, and including H1 headings that reflect your content.
Some off-page SEO is outside of our control, but there are steps you can take to build a foundation that works for you. Consider that these tasks, while time-consuming, can do a lot to raise your standing with Google. Below we will show you how to better your off-page SEO strategies.