Search Engine Optimization (SEO) is one of the most important components of an effective and comprehensive online marketing strategy. High-quality backlinks are a vital part of off-page SEO, and they have the power to drive your website and improve search engine visibility.
Unfortunately, the practice of backlinking has had a poor reputation in the past. This is due to the fact that if you are linking to a “spammy” website, Google will actually penalize you and drop your rankings. This includes publisher sites that will accept articles of any length or any topic, just as long as you pay them to publish it. If this is a practice your company has participated in, bad backlinks, both free and paid, should be disavowed so that your website remains unaffected.
Businesses associated with relevant, trusted websites will see a positive impact on their rankings, especially if you make a habit of producing quality backlinks little by little. There are many ways to get the quality backlinks you actually want, and SEO Brand will show you how to get started in three simple steps.